One of the sessions at SMX Advanced in Seattle centered on Quality Score optimization within paid search campaigns. Because quality score is a largely secret algorithmic formula that is employed on the engine side, there are many myths that tend to circulate about what can and cannot affect the metric. The below are the key points identified at the session as things to watch out for, and things that likely have no bearing. Read the full article…
Archive for PPC
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From SMX Advanced Seattle: Some Things You May Not Know About Quality Score
Liz Serafin
09Jun
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The Bing Yahoo Search Alliance Has Begun
Rebekah Thomas
The time is fast approaching for Bing and Yahoo to begin the transition into the “search alliance” we’ve been hearing and speculating about for some time now. Here are the details we know:
The date for the first paid ad testing is mid-September. The roll-out will happen slowly, with every possible care taken to not disrupt the holiday shopping season for online advertisers. The goal is to be serving 100% Bing ads to Yahoo by mid-October. There is a plan B in the case of upsets in retail campaign performance. Organic listings will likely start to see the shifts sooner. Read the full article…
08Jun
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Online Marketing Virtual Summit: Credit for Your Impressions
Lindsay Martin
Morris Martin, of Microsoft Advertising Institute, theorizes a new way to assign value to search and display conversions, arguing the “last ad standard” is an antiquated model.
28May
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Online Marketing Virtual Summit – Ads in a Quality Score World
Valerie Schlosser
My final breakout presentation of the day was a review of Adwords Quality Scores by Google Adwords Evangelist Frederick Vallaeys. As paid search professionals, we are constantly working to appease Google’s ever-dynamic Quality Score requirements and as such, this was very appealing. This was a nice comprehensive review; here are a few takeaways—
27May
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Online Marketing Virtual Summit – SEM Case Study
Valerie Schlosser
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Market
Breakout presentation #2 – sponsored by ClickZ and focused around the results Clarisonic obtained by honing in on their interactive efforts, specifically through organic and paid search. This was a fairly high-level overview, but another good example of how you can achieve maximum ROI through hand-in-hand SEO/PPC efforts - remember my post last year about this? I’ll stand on that soap box all day!
27May
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Is the Recession Over?
Sherri Albus
At the beginning of April, the National Bureau of Economic Research had this to say about declaring an end date to the recession: “Although most indicators have turned up, the committee decided that the determination of the trough date on the basis of current data would be premature.” Although there have been some indications that the recession has turned around, the committee stopped short of saying that the recession is over.
20Apr
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Google Rolls Out New Feature: Remarketing
Andrea Loar
Thursday, Google rolled out a new AdWords PPC feature called Remarketing. Any AdWords advertiser can use the remarketing feature to reach users as they’re browsing the web on sites within the Google Content Network.
Remarketing, a part of Google’s interest based advertising, allows advertisers to re-engage with previous site visitors based on the users’ past interactions on the site. Since rolling out the beta version last March, Google advertisers have seen a tremendous response across all industries, regardless of ROI focus. Read the full article…
29Mar
