Smart mobile devices are evolving at a rapid rate, especially with introduction of the Droid devices into the market as an iPhone competitor and Google announcing the Nexus One as the official Google phone. It is becoming very apparent that mobile advertising is growing in strides and advertisers should take advantage of it. It just may be the best kept PPC secret.
Archive for PPC
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Mobile-lize Your Search Marketing
Joey Woodbury
08Mar
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PPC & SEO, Sittin’ in a Tree…
Valerie Schlosser
Each week, the PPC’s and the SEO’s in our office get together to discuss the various goings-on in our relative worlds. Mostly, it’s a riveting roundtable of deliverables and recaps, observations about the current happenings in the interactive space, a few pleasantries, and then it’s back to our desks and our third cups of coffee. Last week, however, a conversation formed about the relationship between our two products. There’s always been something of a rivalry between us, but what none of us ever mentions when we’re teasing each other like bullies on a playground is the fact that (a) many of us have played both sides of that particular professional field at one point or another, and (b) while both have more than enough statistical support to back up their value independently, they work even better as a team.
05Nov
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Google Introduces New Local Listing Paid Ads
Valerie Schlosser
Since 1999 when it moved its headquarters out of a rented garage and became a leading search engine, Google has continually brought us new and exciting ways to search. Its newest experiment has caused considerable buzz in the search industry. Google has now done away with keyword auctions and ad copy to bring local business owners a basic, flat-fee listing option on search engine results pages. These ads will also appear on Google Maps.
16Oct
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Content Is King: Achieving Higher PPC Conversion Rates
Cory Grassell
You’ve heard the adage, “Content is king.” This is particularly true in today’s e-commerce marketplace driven by search engine marketing. In an online marketplace, brick-and-mortar facades are being replaced with company websites, and marketers rely on effective digital marketing campaigns to drive traffic.
28Sep
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Adwords Gets a Facelift
Valerie Schlosser
…Two in fact. As of late March, Google made its new Adwords Interface available in beta. And now, Google has announced that Adwords Editor too, will be new and improved in version 7.5.1 for both Windows and Mac users.
02Jun
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Google’s Demographic Bidding
Michael Clark
Online media planning has many challenges including reaching the right audience. In addition, once the right audience is found how do you capitalize and focus on your audience to make sure they see your ads and convert? One way Google is helping with the search landscape and focus is with the utilization of Demographic Bidding on the Google Content network.
01Jun
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Advertising Spend for Tax Prep Companies
Sherri Albus
Taxes have proven to be a big business in the United States, and not just for the state and federal government. According to Nielsen, tax services companies spent a total of $220 million on advertising in 2008, 11% more than the advertising spent in 2007.
28Apr
