Just last month Gregg Stewart outlined some key marketing opportunities that businesses can use via check-in services, mainly foursquare. Although foursquare pretty much pioneered the marketable check-in space, they’ve now got some hefty competition to worry about, i.e. Facebook Places. If this is the first you are hearing about Places, then you are a step behind the rest of the technologically savvy US population. Just last week, Facebook rolled out Places, which is a check-in application that will allow you to tell your friends where you are.
Read the full article…
Archive for PR
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Gregg Stewart on ClickZ: Facebook – Places to Go and People to See
LeAnn Hoksch
26Aug
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Directional Media Strategies 2010
Cory Grassell
On the heels of Search Engine Strategies (SES) in San Francisco, we at 15miles are already looking ahead to follow-up conferences in September and October. The first one is Directional Media Strategies 2010 (DMS), which takes place September 14 through 16 in Dallas, Texas.
Read the full article…24Aug
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Right Here, Right Now: Local Advertisers and Mobile
Brittany Meye
While mobile search is surging, 30 percent of U.S. marketers are still unsure about the importance of an optimized mobile-search plan. In a recent Adotas article, “Right Here, Right Now: Local Advertisers and Mobile,” 15miles CEO Mike Flanagan outlines some mobile statistics that put that 30 percent into hiding.
There is no bashing or insult throwing, just plain facts. The importance of local search and mobile is highlighted, as well as consumer expectations. These pieces fit together beautifully to show that local-mobile-search programs can produce results. Read the full article…
04Aug
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Gregg Stewart on ClickZ: Google Experimenting With Its Largest Opportunity – Local
Jane Wamsley
For those of you who don’t yet know, Google has been experimenting with the placement of the 7-pack listings. In short, the map now appears on the right side of the SERP (where paid listings show up), and local listings now appear bigger in size (making them look more like organic results). While this new layout enhances consumer usability, it has all sorts of implications for advertisers…particularly local advertisers. Read the full article…
29Jul
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StraightForward: The Way Marketing News Should Be
Cory Grassell
Every month, TMP Directional Marketing and our interactive-services division 15miles work in conjunction to produce a newsletter filled with factoids, tidbits and headlines that relate to the local-search industry. Our news comes to you direct if you have registered to receive our e-mails every month, or you can get it here and on our Facebook and Twitter pages:
Like every month, our newsletter is written in a straightforward style, providing quick insights into the marketing world. Here is just a sampling of what you will find in our July edition of July edition of StraightForward. Read the full article…
27Jul
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Willing to Go the Extra Mile for an iPad?
Cory Grassell
In its twelfth year, Search Engine Strategies (SES) is hitting San Francisco’s Moscone Center later this summer (August 16 through August 20, in fact). Organized by its own advisory board, as well as ClickZ and Search Engine Watch, this convention is poised to be one of the largest and most attended in the industry, drawing thousands of marketers and agency professionals.
Read the full article…26Jul
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Mike Flanagan on Adotas: Social Media Lessons From Politicians
Jamie LeRoy
If you’re trying to avoid controversy, there are two topics that come to mind that are off-limits – politics and religion. But if you want to read an interesting article, these are also the two topics that will surely spark interest, no matter what people think. In Mike Flanagan’s latest Adotas article, “Social Media Lessons From Politicians,” he dares to toe the line of controversy…but only briefly. Read the full article…
15Jul
