When the term “mobile shopping” comes to mind, you probably associate it with a purchase. However, this is not necessarily the case. The function of mobile in the shopping process is one that is difficult to define, but it’s quickly becoming essential for advertisers to do so. 15miles President Gregg Stewart outlines the role of mobile in the shopping process before, during and after the sale in his most recent ClickZ article. Read the full article…
Archive for PR
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Reaching the Mobile Shopper: Before, During and After the Big Sale
Kelsey Johnson
25Mar
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Review Sites: Too Legit To Quit
Brittany Meye
The idea behind a review site is an easy one to grasp: user-generated content (in the form of consumers’ positive and negative experiences with local businesses) is housed on a website to assist users with their purchase decisions throughout the purchasing process. But is the content posted on these review sites legitimate? Are the review sites themselves legitimate? Mike Flanagan, TMPDM/15miles CEO, hammers out the answers to these questions in his latest Adotas article, “Review Sites: Too Legit to Quit”. Read the full article…
23Mar
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Milwaukee, Wisconsin, Division of TMPDM Receives Patriot Award
Kelsey Johnson
The Milwaukee, Wisconsin, division of TMP Directional Marketing (TMPDM) has been awarded with the Patriot Award, which is awarded to employers who support employee participation in the National Guard and Reserve. Client Services employee Robert Ross nominated TMPDM for their support. Ross, a staff sergeant in the U.S. Army Reserve, has been deployed for a second time. The award was accepted by Teri Huenink, Vice President of High Volume Sales, who stated, “We are humbled and honored that Rob nominated us for the Patriot Award.”
Read the full article…17Mar
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Daily-Deal Sites: Good or Bad for Business?
John Albers
One of the newest trends in business is to partner with a site to offer “daily-deals” or “group coupons” for a given area at an extremely low cost. Two of the leading sites that offer this service are Groupon and LivingSocial. These sites offer deals to consumers for purchase on a given day, while receiving a cut of the revenue from the promoting business. Groupon, which launched in November of 2008, was labeled the “fastest growing company ever” by Forbes magazine. Similarly, LivingSocial, one of Groupon’s main competitors, saw substantial subscriber base growth when it offered a $10 for $20 Amazon deal earlier this year.
In his latest Adotas article, “Daily-Deal Sites: Good or Bad for Business?”, Mike Flanagan states how daily-deal offers are here to stay and also discusses the positives and negatives they represent.
Read the full article…23Feb
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Google Boost: Paid Search for the Masses?
Jane Wamsley
Has Google finally found an effective way to sell paid search to the highly-coveted SMB market with Google Boost? As discussed in his latest article for ClickZ, “Google Boost: Paid Search for the Masses?”, Gregg Stewart weighs in on how one of Google’s newest product offerings may – or may not – be able to do just that.
10Feb
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SES San Diego Is This Week
Cory Grassell
Remember to stop by SES San Diego this week. On February 10, 15miles President Gregg Stewart will present “Local + Social: The Future of Promotions,” which will focus on the following:
- Using the right data-feed services for local listings online
- The mobile Web
- Which social-networking features have the greatest effect on local-search marketing
07Feb
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15miles in Vegas: Ragan Conference
Ben Schulz
15miles will be attending the Social Media for PR and Corporate Communications conference in Las Vegas from February 14-16. The conference, which takes place at UNLV, will discuss:
- Presentations from NASA, Southwest Airlines, The New York Times and others
- Social-media case studies that have had a large impact on corporate communications
- Techniques to persuade C-suite executives
- 17 helpful social-media tools for PR
- And more
24Jan
