Think about the last time you used a print map for…anything. Perhaps you still have an outdated atlas on your car’s backseat floor. Or maybe old versions of state and national maps are crammed into your glove box. Chances are, you have consulted your GPS device, mobile smartphone or laptop for interactive maps the last time you required navigation assistance. This is not surprising, as the world of mapping and navigation has taken off.
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Archive for PR
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Gregg Stewart on How Maps Transform Local Search
Cory Grassell
11Mar
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“Content, Content, Content,” Says Mike Flanagan
Jamie LeRoy
Yesterday, Mike Flanagan, CEO of TMP Directional Marketing, wrote an article, “Content: The Foundation of a Social Media Campaign,” for Adotas. The article centered on the increasingly popular concept that content is king. Every successful social media campaign has one thing in common: lots of targeted content. Typically, the content is a combination of what you provide and feedback from your audience. Either way, it has to be there.
Read the full article…25Feb
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15miles Reports Interactive Growth in 2009
Cory Grassell
Just released on BusinessWeek and sweeping the World Wide Web! The latest press release from 15miles indicates 20-percent growth in 2009, which was the inaugural year for the TMP Directional Marketing’s interactive division. Partly responsible for the growth was the signing of several new interactive clients (in addition to the 200 other clients it serves), including Farmers Insurance and Great Expressions Dental.
Read the full article…18Feb
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Gregg Stewart Talks Mobile-Local Search on ClickZ
Cory Grassell
We are on the verge of something groundbreaking, innovative and industry changing. Standing at the crossroads of mobile and social, local search is about to get more interesting. In this latest online ClickZ article, Mobile: The Future of Location-Sensitive Advertising, Gregg Stewart discusses the impacts of mobile-social search for local businesses.
Read the full article…11Feb
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Mike Flanagan’s Adotas Article: Experiment Wisely
Jamie LeRoy
Mike Flanagan, CEO of TMP Directional Marketing, is one of the newest contributors to a premier news publication called Adotas. His articles will focus on the local search landscape, as well as social media and mobile happenings that are becoming of increasing importance to local advertisers.
His first message is about the stability of our economy. A lot of people see this economic forecast as a cool breeze to reinvigorate their marketing plans, but some may be jumping in too quickly and without the measurement tools they need. Mike suggests sticking to the lead-generating campaigns that you know, as well as experimenting on some sure bets. And above all, MEASURE EVERYTHING.
Read the full article…26Jan
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Subscribe to Our StraightForward Newsletter
Jamie LeRoy
This week, TMP Directional Marketing and 15miles will be releasing a completely revamped newsletter focused on bringing the latest and greatest industry news to your inbox. In the past, we’ve maintained a quarterly newsletter called FastForward. Truth be told, it paved the way (and for that we’re thankful). But we thought it was about time to breathe a little life into the content we share with our employees, clients, publishers and advertisers. We’ve streamlined the look and feel, as well as improved the quality so that you don’t have to go sifting through articles to find the one you want to read.
Read the full article…19Jan
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Gregg Stewart Publishes New ClickZ Article
Cory Grassell
Gregg Stewart, president of TMPDM’s interactive division 15miles, is a contributing author for ClickZ, which is a website dedicated to interactive marketing news and advice. You can expect Stewart’s columns monthly, and his January ClickZ article — If It Can Be Measured, It Can Be Optimized — was released earlier today. Stewart’s expertise in the digital space allows him to work with existing and potential clients on how to maximize their online and mobile marketing campaigns.
In his recent article, Stewart applies his knowledge of search engine marketing to help companies better optimize their online campaigns, from metrics and keywords to tracking and sales. Consider this quote from the ClickZ post: “…I still see companies and their agencies spending large amounts of money on their online and local online search programs with little understanding of baseline measurement and how to improve their programs. The root cause of this behavior is the fact that [SEM] is so much more efficient than most other forms of direct-response marketing that errors and inefficiencies are overlooked and tolerated.” In other words, measurement helps refine future campaigns, thus breeding success.
14Jan
