As we stay current with the search landscape and industry news/trends, our marketers aim to put a local spin on each topic to create relevance and application for your business. We’ve just released several new resources for free download, including white papers, point-of-view summaries, webinars and more. Read the full article…
Archive for PR
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“Local Search Usage Study” Webinar Available for Download
Cory Grassell
09Nov
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The Mobile Local Search Experience for Consumers
Joanna J. Cheney
With mobile advertising spend projected to boom in 2011, more and more studies are being conducted to find out why mobile users search while in-store and what they are looking for. As always, with new information comes new questions.
In his most recent Adotas article, “Mobile Local Search From the Consumers’ Vantage,” Mike Flanagan breaks it down for you and uses results from our Local Search Usage Study to provide insights into the following questions:
04Nov
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Press Release: 15miles Experiences Continued Success in 2010
Cory Grassell
As stated in a press release published earlier today, we at 15miles have experienced continued success so far in 2010, which has been marked by strong year-over-year growth and various industry accolades. Read the full article…
26Oct
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15miles + Farmers + Zynga = A Match Fit for FarmVille
Cory Grassell
The social-marketing arm of 15miles is currently celebrating one of its biggest success stories to date. Our long-standing partnership with Farmers Insurance is going more interactive all the time. Recently, we worked closely with Farmers corporate offices to engage in “strategic development of social-media initiatives, corporate implementation and personalized Facebook pages for local agents.” Read the full article…
20Oct
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Monthly Newsletter Released Today
Cory Grassell
The October issue of our monthly StraightForward newsletter was released earlier today. Read the full article…
20Oct
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Getting Vocal With the Locals
Jane Wamsley
As a marketer, do you ever find yourself losing your perspective as a consumer? I think sometimes the tendency is, as industry insiders, to bury ourselves in studies and data and statistics. Which obviously isn’t always a bad thing. But when was the last time you talked to an actual consumer about his or his shopping habits? Or, as a local search marketer, when was the last time you asked an actual consumer, “So, where do you turn to find local business information?” Read the full article…
13Oct
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TARGUSinfo Interactive Insights Summit 2010
Cory Grassell
As media continues to push toward digital, lead generation will also be affected. Like other tactics, lead generation will have to evolve in order to keep pace with consumers’ changing behaviors. By adapting, companies will remain relevant with consumers in an ever-changing landscape. That’s the focus of this year’s TARGUSinfo Interactive Insights Summit.
Read the full article…13Oct
