Today, Google announced the release of Think Quarterly, a new venture in print publishing. At 68 pages, it resembles 
an academic journal, although Think Quarterly is described by Google as a “short book about data.” The publication is based out of the UK and was physically sent to a select 1,500 UK partners and advertisers. For the rest of us, Google has made the book’s contents available online. Matt Brittin, Google’s Managing Director of UK & Ireland Operations, describes the publication as “…a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”
Archive for Publication
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Think Quarterly, Google’s New Publication
Sarah Shepich
24Mar
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R.H. Donnelley to Reorganize Under Chapter 11
John Albers
Yellow Pages publisher R.H. Donnelley voluntarily filed to reorganize under the Chapter 11 bankruptcy law on Friday. R.H Donnelley becomes the second major Yellow Pages publisher, along with Idearc, to file suit this year. With the continued decline in the economy, one can only wonder which publisher will be next. Earlier this decade, R.H. Donnelley became one of the bigger players in the Yellow Pages market by acquiring both DEX Media and Sprint Directory Publishing. Company operations will continue normally, without service interruptions, during the restructuring.
01Jun
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In Bad Economic Conditions, SEO Rises To The Top
Scott Phillips
In an unstable economic environment like today, marketers are demanding more accountability and ROI from their marketing budgets. Right now there are marketers around the globe searching for ways to get the best ROI from their efforts and they are turning to SEO for the answers.
28Apr
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The Local Advertiser of Today and Tomorrow
Gregg Stewart
I began writing for Search Engine Watch last year about the benefits and tactics for unlocking the local search space. It’s more important than ever to research opportunities and adapt local search into your overall media mix. Local search is a vertical strategy with the rewards of lower leads cost with higher sales conversation.
Read the full article…25Jul
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Online Spending Holds Up to Recession
Jacob Ciha
As we have mentioned in previous posts (A Brighter Look at an Impending Recession, Recession: Blessing In Disguise) about the recession, online medium seems to be a more robust area that can handle a downturn better than other media types.
Recently research firm, IDC, released a report suggesting the country’s economic slump has not yet impacted online ad spend.
11Jun
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Internet Will Be #2 Medium by 2012
Jacob Ciha
According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large.
10Jun
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Winning the Local Search Battle – Part 2
Gregg Stewart
This week we explore advertiser strategies for winning the local search battle. Let’s start with what is not local search.
If your agency or internal marketing personnel state: “yeah don’t worry, we have local covered; we broad matched all your keywords, so we pick up anyone searching with geographic/local terms,” it’s time to get worried. That’s sort of like saying “we have every local market covered because we advertise on the Super Bowl … all local consumers watch the Super Bowl.”
Read the full article…06Jun
