Yellow Pages publisher R.H. Donnelley voluntarily filed to reorganize under the Chapter 11 bankruptcy law on Friday. R.H Donnelley becomes the second major Yellow Pages publisher, along with Idearc, to file suit this year. With the continued decline in the economy, one can only wonder which publisher will be next. Earlier this decade, R.H. Donnelley became one of the bigger players in the Yellow Pages market by acquiring both DEX Media and Sprint Directory Publishing. Company operations will continue normally, without service interruptions, during the restructuring.
Archive for Publication
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R.H. Donnelley to Reorganize Under Chapter 11
John Albers
01Jun
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In Bad Economic Conditions, SEO Rises To The Top
Scott Phillips
In an unstable economic environment like today, marketers are demanding more accountability and ROI from their marketing budgets. Right now there are marketers around the globe searching for ways to get the best ROI from their efforts and they are turning to SEO for the answers.
28Apr
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The Local Advertiser of Today and Tomorrow
Gregg Stewart
I began writing for Search Engine Watch last year about the benefits and tactics for unlocking the local search space. It’s more important than ever to research opportunities and adapt local search into your overall media mix. Local search is a vertical strategy with the rewards of lower leads cost with higher sales conversation.
Read the full article…25Jul
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Online Spending Holds Up to Recession
Jacob Ciha
As we have mentioned in previous posts (A Brighter Look at an Impending Recession, Recession: Blessing In Disguise) about the recession, online medium seems to be a more robust area that can handle a downturn better than other media types.
Recently research firm, IDC, released a report suggesting the country’s economic slump has not yet impacted online ad spend.
11Jun
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Internet Will Be #2 Medium by 2012
Jacob Ciha
According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large.
10Jun
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Winning the Local Search Battle – Part 2
Gregg Stewart
This week we explore advertiser strategies for winning the local search battle. Let’s start with what is not local search.
If your agency or internal marketing personnel state: “yeah don’t worry, we have local covered; we broad matched all your keywords, so we pick up anyone searching with geographic/local terms,” it’s time to get worried. That’s sort of like saying “we have every local market covered because we advertise on the Super Bowl … all local consumers watch the Super Bowl.”
Read the full article…06Jun
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Recent lag in Growth in the Search Industry — Just Part of a Cycle
Tara Daniels
“A Little Bit of History Repeating” posted by Kaila Colbin on Search Insider today provides a dose of reality to the hysteria surrounding the recent lag in growth in the search industry. Colbin states that the downturn in traffic to Facebook, drop in new listings on eBay, and flat quarter for Google were inevitable. Just like an economy, an industry cannot possibly be in a constant state of growth unless it plans to take over the world. So, my fellow search marketers, fear not. The amazing growth trends and slight lags are all a part of a cycle – not a disaster.
29Feb
