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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Publication</title>
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		<title>Think Quarterly, Google&#8217;s New Publication</title>
		<link>http://www.searchperspective.com/2011/03/24/think-quarterly-googles-new-publication/</link>
		<comments>http://www.searchperspective.com/2011/03/24/think-quarterly-googles-new-publication/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 21:31:19 +0000</pubDate>
		<dc:creator>Sarah Shepich</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Publication]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Search Engine Strategies (SES)]]></category>

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		<description><![CDATA[Today, Google announced the release of Think Quarterly, a new venture in print publishing.  At 68 pages, it resembles an academic journal, although Think Quarterly is described by Google as a “short book about data.” The publication is based out of the UK and was physically sent to a select 1,500 UK partners and advertisers.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>R.H. Donnelley to Reorganize Under Chapter 11</title>
		<link>http://www.searchperspective.com/2009/06/01/rh-donnelley-to-reorganize-under-chapter-11/</link>
		<comments>http://www.searchperspective.com/2009/06/01/rh-donnelley-to-reorganize-under-chapter-11/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:20:01 +0000</pubDate>
		<dc:creator>John Albers</dc:creator>
				<category><![CDATA[Publication]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[R.H. Donnelley]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=825</guid>
		<description><![CDATA[Yellow Pages publisher R.H. Donnelley voluntarily filed to reorganize under the Chapter 11 bankruptcy law on Friday.  R.H Donnelley becomes the second major Yellow Pages publisher, along with Idearc, to file suit this year.  With the continued decline in the economy, one can only wonder which publisher will be next.  Earlier this decade, R.H. Donnelley became one [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>In Bad Economic Conditions, SEO Rises To The Top</title>
		<link>http://www.searchperspective.com/2009/04/28/in-bad-economic-conditions-seo-rises-to-the-top/</link>
		<comments>http://www.searchperspective.com/2009/04/28/in-bad-economic-conditions-seo-rises-to-the-top/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 15:24:38 +0000</pubDate>
		<dc:creator>Scott Phillips</dc:creator>
				<category><![CDATA[Publication]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[UK Search Engine Marketing Benchmark Report]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=693</guid>
		<description><![CDATA[In an unstable economic environment like today, marketers are demanding more accountability  and ROI from their marketing budgets. Right now there are marketers around the globe searching for ways to get the best ROI from their efforts and they are turning to SEO for the answers. This point was hammered home in a recent study [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Local Advertiser of Today and Tomorrow</title>
		<link>http://www.searchperspective.com/2008/07/25/the-local-advertiser-of-today-and-tomorrow/</link>
		<comments>http://www.searchperspective.com/2008/07/25/the-local-advertiser-of-today-and-tomorrow/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 18:24:18 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[Publication]]></category>
		<category><![CDATA[gregg stewart]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Watch]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[tmp directional marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/pov/the-local-advertiser-of-today-and-tomorrow/</guid>
		<description><![CDATA[I began writing for Search Engine Watch last year about the benefits and tactics for unlocking the local search space. It&#8217;s more important than ever to research opportunities and adapt local search into your overall media mix. Local search is a vertical strategy with the rewards of lower leads cost with higher sales conversation. Today [...]]]></description>
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		<title>Online Spending Holds Up to Recession</title>
		<link>http://www.searchperspective.com/2008/06/11/online-spending-holds-up-to-recession/</link>
		<comments>http://www.searchperspective.com/2008/06/11/online-spending-holds-up-to-recession/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 22:13:07 +0000</pubDate>
		<dc:creator>Jacob Ciha</dc:creator>
				<category><![CDATA[Publication]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/publication/online-spending-holds-up-to-recession/</guid>
		<description><![CDATA[As we have mentioned in previous posts (A Brighter Look at an Impending Recession, Recession: Blessing In Disguise) about the recession, online medium seems to be a more robust area that can handle a downturn better than other media types. Recently research firm, IDC, released a report suggesting the country&#8217;s economic slump has not yet [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Internet Will Be #2 Medium by 2012</title>
		<link>http://www.searchperspective.com/2008/06/10/internet-will-be-2-medium-by-2012/</link>
		<comments>http://www.searchperspective.com/2008/06/10/internet-will-be-2-medium-by-2012/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 22:10:44 +0000</pubDate>
		<dc:creator>Jacob Ciha</dc:creator>
				<category><![CDATA[Publication]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Internet advertising]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large.  Click here to read the full [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Winning the Local Search Battle &#8211; Part 2</title>
		<link>http://www.searchperspective.com/2008/06/06/winning-the-local-search-battle-part-2/</link>
		<comments>http://www.searchperspective.com/2008/06/06/winning-the-local-search-battle-part-2/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 13:19:45 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Publication]]></category>
		<category><![CDATA[geo-targeting]]></category>
		<category><![CDATA[gregg stewart]]></category>
		<category><![CDATA[ip targeting]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[offline conversion]]></category>
		<category><![CDATA[offline tracking]]></category>
		<category><![CDATA[online conversion]]></category>
		<category><![CDATA[online tracking]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/local/winning-the-local-search-battle-part-2/</guid>
		<description><![CDATA[This week we explore advertiser strategies for winning the local search battle. Let&#8217;s start with what is not local search. If your agency or internal marketing personnel state: &#8220;yeah don&#8217;t worry, we have local covered; we broad matched all your keywords, so we pick up anyone searching with geographic/local terms,&#8221; it&#8217;s time to get worried. [...]]]></description>
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