“A Little Bit of History Repeating” posted by Kaila Colbin on Search Insider today provides a dose of reality to the hysteria surrounding the recent lag in growth in the search industry. Colbin states that the downturn in traffic to Facebook, drop in new listings on eBay, and flat quarter for Google were inevitable. Just like an economy, an industry cannot possibly be in a constant state of growth unless it plans to take over the world. So, my fellow search marketers, fear not. The amazing growth trends and slight lags are all a part of a cycle – not a disaster.
Archive for Publication
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Recent lag in Growth in the Search Industry — Just Part of a Cycle
Tara Daniels
29Feb
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The 411 on Local Search Data for Business
Gregg Stewart
Ever wonder why Emily’s (the file clerk in the basement) phone rings off the hook? Is she really that popular? Upon closer examination, you realize her direct phone line is listed as the main sales line for your company on a number of local search sites. So in effect, those are your local search sales leads going out the window.
The culprit: incorrect listing information for your company has found its way into the local listing database of some data provider and is now spreading like wildfire from local search site to local search site. Read the full article…08Feb
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10 Winning Ways to Optimize Local Search
Gregg Stewart
Don’t get left out of local search results.
Local search is a subcategory of overall search that can give a big boost to your business whether you are a big brand national services advertiser in local markets or a local business looking to expand. Some analysts expect local search revenue to double this year and become even more critical when emerging mobile phone technology allows people to stand on the street corner and ask about a local pizza shop, FedEx or Kinko’s. Read the full article…
24Jul
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A 6-Step Plan to Boost Conversions
Gregg Stewart
A guide for moving beyond bid-centric strategies and improving all elements of a performance-based program.
Search advertisers who are exercising their budgetary ad muscles on keyword bid management are fighting a challenging battle. While quality scoring implemented by the search engines has helped to level the playing field for search marketers large and small, the dependency on keywords to attract business is siphoning valuable dollars from overall ad budgets. It’s time to move beyond bid-centric strategies and look at ways to improve all elements of your performance-based programs, from sales lead generation through sales conversion.
Read the full article…29Jun
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TMPDM Featured in Advertising Age
tmpdm
Gregg Stewart, VP of Interactive at TMPDM was recently quoted in Advertising Age:
“Local search is going to get a heck of a lot better… We’re just connecting buyers and sellers though telephones and locality information. If you look at the print Yellow Pages, there’s a robust amount of information. As the web builds out that information, you’ll have more purchase information that is more easily categorized by search engine indexes, which makes for a better search experience.”
Grab a copy of Advertising Age to read the whole article, or head over to adage.com and read online (registration and subscription required).
12Mar
