This week, the Dex One Corporation announced it will integrate consumer-business reviews from Yelp, with listings on Internet Yellow Pages site DexKnows.com. It appears that Dex One is attempting to give DexKnows users more reasons to use the site for finding relevant local business information. Reviews from Yelp will help fill gaps in content on Dex’ site, as well as complement reviews posted by DexKnows users.
Read the full article…
Archive for Ratings & Reviews
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DexKnows.com Partners With Yelp for Consumer Reviews
Michael Kust
05Mar
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Just How Important are Consumer Reviews?
LeAnn Hoksch
The opinion of others, especially family and friends, is very important when making a decision. It’s just human nature. The same is true for consumers when searching for local businesses, products or services online. In fact, the importance of online reviews for consumers has been increasing over the past few years. According to the 2009 TMPDM/comScore Local Search Usage Study, 57 percent of consumers consider reviews important in their buying decisions, up from 52 percent in 2007.
Read the full article…04Mar
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A Blog About Blogs
Jane Wamsley
Do you remember when you read your first blog? I do. It was about five and half years ago when a co-worker recommended I check out this “really funny” blog that chronicled the life of a then twenty-something guy living in the Big Apple. I won’t reveal the blog here, because it’s slightly NSFW (that’s blog speak for “Not Suitable For Work”). But the recommendation turned out to be a good one, because it’s a blog that I still read regularly.
Did I know what a blog was back then? I think I had a general idea. But I remember recommending the aforementioned blog to friends and some of them being a little confused by the concept. It seems strange to think about now, but blogging really didn’t become the phenomenon it is today until the turn of the century. While journalists and writers began experimenting with “web logs” in the mid to late nineties, blogging really took off after Pyra Labs launched the free blogging service Blogger (which is now owned by Google) in August 1999 (Peter Merholz first coined the term “blog” in early 1999, when there were 23 known blogs in existence).
Read the full article…25Jan
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Embrace Consumer-Generated Ratings and Reviews
Janice Crisostomo
As exciting as the emergence of social media is for consumers, it can be down-right terrifying for businesses. The positive side is that opportunities exist to reach consumers on a new level and in a new space. And according to the TMPDM/comScore Local Search Usage Study, social networkers are more likely to make purchases. The terrifying part, however, is that social media can’t be controlled, and it may leave businesses susceptible to consumers who unfairly lash out. But how often does that really happen, and how important are user-generated ratings and reviews for the consumer purchase process? Read the full article…
01Dec
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Google Recommends Googling Yourself — Reputation Management
Jamie LeRoy
I’m sure you’ve tried it. We’ve all done it at some point in our lives. Yes, I’ll admit that I’ve Googled myself. And I’m willing to bet you have, too. But you know what? That’s okay. Go ahead and Google yourself. Just don’t blame Google when you find something you don’t like.
16Oct
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Facebook vs. Google- The Heavyweight Bout of the Century
Nicholas Grohne
Google and Facebook are rarely looked at as competitors at first glance. When you think of Google’s top competitor, Yahoo comes to mind. Likewise, Facebook’s top competitor is often thought to be MySpace. However a change has begun, and Facebook is prepared to go toe-to-toe with the search giant for a battle of all that is online.
29Jun
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Advertising Spend for Tax Prep Companies
Sherri Albus
Taxes have proven to be a big business in the United States, and not just for the state and federal government. According to Nielsen, tax services companies spent a total of $220 million on advertising in 2008, 11% more than the advertising spent in 2007.
28Apr
