Joanna J. Cheney
Mobile, Ratings & Reviews, foursquare
As we’ve been talking about on our blog for the past week, check-in apps are all the rage right now. Foursquare seems to be the front runner and that may be because of their ever-innovating business sense.
Last week, in conjunction with the the South by Southwest (SXSW) Interactive show, Foursquare unveiled the 3.0 version of its app, containing a new recommendation feature called “Explore.” Recommendations are based on you and your friends’ Foursquare activity history and that’s the best part about it, in my opinion. There are no ratings to deal with unlike Google Hotpot or Yelp; “Explore” is based purely on your check-in activity. Read the full article…
24Mar
Brittany Meye
15miles, POV, PR, Ratings & Reviews
The idea behind a review site is an easy one to grasp: user-generated content (in the form of consumers’ positive and negative experiences with local businesses) is housed on a website to assist users with their purchase decisions throughout the purchasing process. But is the content posted on these review sites legitimate? Are the review sites themselves legitimate? Mike Flanagan, TMPDM/15miles CEO, hammers out the answers to these questions in his latest Adotas article, “Review Sites: Too Legit to Quit”. Read the full article…
23Mar
Ben Schulz
15miles, Conference, Google, Local, Places, Ratings & Reviews, online marketing
Two questions are becoming increasingly important for large brands and SMBs:
- How can I take advantage of Google Place Pages?
- What do I do about online ratings and reviews?
Gregg Stewart, President of 15miles, frequently addresses these types of questions in his monthly ClickZ column. In a few short weeks, though, he will be hitting the road with his local expertise and will address both questions at the SMX West Conference in San Jose (March 8 – 10).
Read the full article…
14Feb
Rebekah Thomas
Branding, POV, Ratings & Reviews, Social Media, Social Networking, Social Search Optimization, Web Analytics, facebook, online marketing
A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase a few years ago. We don’t really see those words anymore but the industry still buzzes about the power of engaging multiple media channels together and watching how they impact one another, which they absolutely do. Read the full article…
04Feb
Sherri Albus
15miles, PR, Ratings & Reviews, Reputation Management, SEM, SEO, blog
With blogs and online reviews so prevalent, as well as an integral part of consumers’ purchasing decisions, companies are relying on reverse SEO and SEM tactics when dealing with negative publicity. Read the full article…
18Jan
Jill Jansen
Local, PR, Ratings & Reviews
With the holiday season feverishly underway, ratings and reviews will more than likely be utilized by both businesses and consumers alike now more than ever. Why? Well, as Gregg Stewart discusses in his latest ClickZ article, “Attract Local Searches and Boost Search Results Rankings,” properly leveraged consumer ratings and reviews have an immense impact on local search, making them, as Gregg says, “the gifts that keep on giving.” Read the full article…
16Dec
Caleb Ross
Google, Local, Local Business Center, Places, Ratings & Reviews
Hotpot is here! What is Hotpot, you ask? That’s a valid question, considering Google is notoriously quiet about unrolling new features. And lately, with Google Instant, Google Instant Preview, and the Google Place Search changes, new features seem to be quietly flooding the landscape.
Read the full article…
19Nov
