Google and Facebook are rarely looked at as competitors at first glance. When you think of Google’s top competitor, Yahoo comes to mind. Likewise, Facebook’s top competitor is often thought to be MySpace. However a change has begun, and Facebook is prepared to go toe-to-toe with the search giant for a battle of all that is online.
Archive for Ratings & Reviews
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Facebook vs. Google- The Heavyweight Bout of the Century
Nicholas Grohne
29Jun
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Advertising Spend for Tax Prep Companies
Sherri Albus
Taxes have proven to be a big business in the United States, and not just for the state and federal government. According to Nielsen, tax services companies spent a total of $220 million on advertising in 2008, 11% more than the advertising spent in 2007.
28Apr
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SuperGuarantee – Too Good to be True?
Nicholas Grohne
Superpages is about to unveil a new program called SuperGuarantee. Around 3,000 headings will be backed by this program. Users must register to partake. Companies who are backed by this program will have a distinguishing emblem indicating their participation. If there’s a problem between the consumer and the vendor, SuperPages.com will come in and attempt to mediate. If the problem still cannot be solved to the satisfaction of both parties, Idearc has agreed to pay up to a $500 settlement. I think it will be interesting to see how much this increases SuperPages.com market share. You would have to think that any consumer is willing to switch whichever IYP they are loyal to for a sure thing. I think something like this could turn the IYP business upside down and if other IYPs don’t conform, they may risk obsoleteness… But first IYP users must buy into this new “too good to be true” offer from Idearc.
17Feb
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UK Announces Possibility of Cinema-Style Website Ratings
Quinn Sheek
Reuters recently announced that Britain’s minister for culture, Andy Burnham, is advocating movie-style ratings for websites. Burnham is planning to collaborate with President-elect Barack Obama and his administration to establish international guidelines for English websites. The rating initiative is an attempt to shield young audiences from inappropriate material that can be easily accessed online.
29Dec
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SuperPages.com to Add User Review Content
Kevin Marsh
SuperPages.com announced over the weekend it would be adding user review content to its website. The effort is meant to allow local businesses to further promote their services and to interact with customers. Although SuperPages indicates this gives them a competitive advantage, their closest competitor has hosted user reviews for some time.
07Apr
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Social Media Meets Local Search
Gregg Stewart
Social network traffic continues to increase at a dramatic rate. To date, however, these sites have had a challenge in leveraging this traffic into revenue and ad platforms. Evidence of this can be seen in Facebook’s decision to hire Sheryl Sandberg to assist CEO, Mark Zuckerberg with expanding and monetizing Facebook’s growth. Read the full article…
07Mar
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The User Review Take Over of ’08
Jamie LeRoy
Word-of-mouth-marketing has always been seen as one of the most trusted sources of information that a consumer can come by. I mean, if you can’t trust your best friend’s hairdresser on which diffuser (define) to buy, who can you trust? Well move over hairdressers of the world, there’s a new trusted source in town, and it packs quite a punch. Read the full article…
21Feb
