With blogs and online reviews so prevalent, as well as an integral part of consumers’ purchasing decisions, companies are relying on reverse SEO and SEM tactics when dealing with negative publicity. Read the full article…
Archive for Reputation Management
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Reverse SEM and SEO
Sherri Albus
18Jan
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A Blog About Blogs
Jane Wamsley
Do you remember when you read your first blog? I do. It was about five and half years ago when a co-worker recommended I check out this “really funny” blog that chronicled the life of a then twenty-something guy living in the Big Apple. I won’t reveal the blog here, because it’s slightly NSFW (that’s blog speak for “Not Suitable For Work”). But the recommendation turned out to be a good one, because it’s a blog that I still read regularly.
Did I know what a blog was back then? I think I had a general idea. But I remember recommending the aforementioned blog to friends and some of them being a little confused by the concept. It seems strange to think about now, but blogging really didn’t become the phenomenon it is today until the turn of the century. While journalists and writers began experimenting with “web logs” in the mid to late nineties, blogging really took off after Pyra Labs launched the free blogging service Blogger (which is now owned by Google) in August 1999 (Peter Merholz first coined the term “blog” in early 1999, when there were 23 known blogs in existence).
Read the full article…25Jan
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Google Recommends Googling Yourself — Reputation Management
Jamie LeRoy
I’m sure you’ve tried it. We’ve all done it at some point in our lives. Yes, I’ll admit that I’ve Googled myself. And I’m willing to bet you have, too. But you know what? That’s okay. Go ahead and Google yourself. Just don’t blame Google when you find something you don’t like.
16Oct
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Some Companies Still Chilly Toward Social Media Marketing, but Warming Trend on the Horizon
Jessica Rowe
Despite impressive numbers like Facebook growing 43% in Q2 of ‘09, or Twitter growing 1,000% plus this year, or that YouTube videos get accessed 100 million times a day (literally,) there are still businesses reluctant to formally enter the social web. The greatest fear I hear from clients: loss of control of the message. I get it, and I get why it’s scary.
Companies are used to being able to craft, test and target messages through specific channels where their intended audiences would receive those advertisements. It’s nice and neat. While the channels evolved over time and it was not a perfect model, there is no disputing that the company controlled the message and how it was distributed. This was true even at the onset of Internet advertising.
31Aug
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Online Reputation Management: Not only for Large Businesses
Terri Greene
Online reputation management used to be a service that only seemed relevant to large businesses. However, with the onset of social media and real-time user-generated content, this has changed.
20Apr
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Could Your Right to Link be Threatened?
Terri Greene
Imagine living in a world where you couldn’t freely link to certain websites, news articles, blogs, etc. I know this may sound a little far-fetched because, after all, anyone can link to whomever they want – right? Wrong. In a recent article, I was surprised to hear that a company’s right to link had been stifled.
17Feb
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Be Cautious When Leaving Negative Reviews
Nicholas Grohne
An IYP user could be sued by a chiropractor over a negative review he left on the popular site Yelp.com. The chiropractor claims that the review is not an opinion, but a complete fabrication, and that the dispute stems back to a billing disagreement. The implications from this case could be huge… If the case is decided in favor of the chiropractor- does this mean that other businesses may try to go after disgruntled reviewers who left negative opinions? And if the case is decided in favor of the reviewer- would this pave the way for unhappy customers to blow out of proportion bad experiences to get back at a business for one poor incident? It’s not exactly as groundbreaking as Brown v. The Board of Education, but it should still be interesting to see how this one turns out.
07Jan
