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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Reputation Management</title>
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		<title>Reverse SEM and SEO</title>
		<link>http://www.searchperspective.com/2011/01/18/reverse-sem-and-seo/</link>
		<comments>http://www.searchperspective.com/2011/01/18/reverse-sem-and-seo/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 17:47:55 +0000</pubDate>
		<dc:creator>Sherri Albus</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4648</guid>
		<description><![CDATA[With blogs and online reviews so prevalent, as well as an integral part of consumers’ purchasing decisions, companies are relying on reverse SEO and SEM tactics when dealing with negative publicity. Before making a purchase or using a service, consumers are increasingly likely to research the company online and read the reviews of other customers.  [...]]]></description>
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		<title>A Blog About Blogs</title>
		<link>http://www.searchperspective.com/2010/01/25/a-blog-about-blogs/</link>
		<comments>http://www.searchperspective.com/2010/01/25/a-blog-about-blogs/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 21:09:38 +0000</pubDate>
		<dc:creator>Jane Wamsley</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[blog]]></category>
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		<category><![CDATA[blogging]]></category>
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		<category><![CDATA[blogs]]></category>
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		<category><![CDATA[Gossip Girl]]></category>
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		<category><![CDATA[Mastering the Art of French Cooking]]></category>
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		<category><![CDATA[Peter Merholz]]></category>
		<category><![CDATA[Pyra Labs]]></category>
		<category><![CDATA[Technorati]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2444</guid>
		<description><![CDATA[A look back to the birth of the blogosphere proves why it's now more important than ever to be aware of what consumers are blogging about.]]></description>
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		<title>Google Recommends Googling Yourself — Reputation Management</title>
		<link>http://www.searchperspective.com/2009/10/16/google-recommends-googling-yourself-reputation-management/</link>
		<comments>http://www.searchperspective.com/2009/10/16/google-recommends-googling-yourself-reputation-management/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 19:58:32 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=1517</guid>
		<description><![CDATA[I&#8217;m sure you&#8217;ve tried it. We&#8217;ve all done it at some point in our lives. Yes, I&#8217;ll admit that I&#8217;ve Googled myself. And I&#8217;m willing to bet you have, too. But you know what? That&#8217;s okay. Go ahead and Google yourself. Just don&#8217;t blame Google when you find something you don&#8217;t like. In a recent [...]]]></description>
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		<title>Some Companies Still Chilly Toward Social Media Marketing, but Warming Trend on the Horizon</title>
		<link>http://www.searchperspective.com/2009/08/31/some-companies-still-chilly-toward-social-media-marketing-but-warming-trend-on-the-horizon/</link>
		<comments>http://www.searchperspective.com/2009/08/31/some-companies-still-chilly-toward-social-media-marketing-but-warming-trend-on-the-horizon/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 18:10:22 +0000</pubDate>
		<dc:creator>Jessica Rowe</dc:creator>
				<category><![CDATA[POV]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=1181</guid>
		<description><![CDATA[Despite impressive numbers like Facebook growing 43% in Q2 of ‘09, or Twitter growing 1,000% plus this year, or that YouTube videos get accessed 100 million times a day (literally,) there are still businesses reluctant to formally enter the social web. The greatest fear I hear from clients: loss of control of the message. I get [...]]]></description>
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		<title>Online Reputation Management: Not only for Large Businesses</title>
		<link>http://www.searchperspective.com/2009/04/20/online-reputation-management-not-only-for-large-businesses/</link>
		<comments>http://www.searchperspective.com/2009/04/20/online-reputation-management-not-only-for-large-businesses/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 19:49:20 +0000</pubDate>
		<dc:creator>Terri Greene</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[tmp directional marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=654</guid>
		<description><![CDATA[Online reputation management used to be a service that only seemed relevant to large businesses. However, with the onset of social media and real-time user-generated content, this has changed. In a recent article sponsored by TMP Directional Marketing, a pretty common scenario was set up to show how local, smaller businesses could fall into a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Could Your Right to Link be Threatened?</title>
		<link>http://www.searchperspective.com/2009/02/17/could-your-right-to-link-be-threatened/</link>
		<comments>http://www.searchperspective.com/2009/02/17/could-your-right-to-link-be-threatened/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 11:36:55 +0000</pubDate>
		<dc:creator>Terri Greene</dc:creator>
				<category><![CDATA[Linking]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=429</guid>
		<description><![CDATA[Imagine living in a world where you couldn’t freely link to certain websites, news articles, blogs, etc. I know this may sound a little far-fetched because, after all, anyone can link to whomever they want – right? Wrong. In a recent article, I was surprised to hear that a company’s right to link had been [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Be Cautious When Leaving Negative Reviews</title>
		<link>http://www.searchperspective.com/2009/01/07/be-cautious-when-leaving-negative-reviews-2/</link>
		<comments>http://www.searchperspective.com/2009/01/07/be-cautious-when-leaving-negative-reviews-2/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 14:46:28 +0000</pubDate>
		<dc:creator>Nicholas Grohne</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[user ratings and reviews]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/iyp/be-cautious-when-leaving-negative-reviews-2/</guid>
		<description><![CDATA[An IYP userÂ could be sued by a chiropractor over a negative review he left on the popular site Yelp.com.Â  The chiropractor claims that the review is not an opinion, but a complete fabrication, and that the dispute stems back to a billing disagreement.Â  The implications from this case could be huge&#8230; If the case is [...]]]></description>
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