Regardless of job title, if you are in the marketing, advertising or consulting business you are going to be expected to house a vast amount of knowledge about your clients. Knowing the services they provide, products they sell, what differentiates them from the competition, their target audience, branch locations, etc. can be a challenge, but a manageable one with the right training and resources. On the other hand, keeping up with your clients visibility online with an immeasurable number of news periodicals, blogs and videos could be another story all together.
Archive for Reputation Management
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Keep Up With Clients Using Google Alerts
Quinn Sheek
21Aug
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Keepin’ It in Check- Reputation Management
Terri Greene
Managing a client’s reputation online is very difficult. When negative news or comments come up for a client, they, of course, want to get rid of this and as soon as possible. However, this is easier said than done. Just like an SEO campaign, where it takes time to get your website up in the listings, it will also take time to move those negative sites with negative commentary down in the search engine listings.
20Aug
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Optimization as it Relates to Social Sites – Rules & Tips
Quinn Sheek
If you search for rules on optimization of social sites/properties, you are bound to come a across several lists of guidelines. One of the most straightforward lists that I’ve come across is the one posted below found on blogs.praised.com (posted in November, 2006). The 16 Rules of Social Media Optimization according to this blog include:
Read the full article…13Aug
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SuperPages.com to Add User Review Content
Kevin Marsh
SuperPages.com announced over the weekend it would be adding user review content to its website. The effort is meant to allow local businesses to further promote their services and to interact with customers. Although SuperPages indicates this gives them a competitive advantage, their closest competitor has hosted user reviews for some time.
07Apr
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Social Media Meets Local Search
Gregg Stewart
Social network traffic continues to increase at a dramatic rate. To date, however, these sites have had a challenge in leveraging this traffic into revenue and ad platforms. Evidence of this can be seen in Facebook’s decision to hire Sheryl Sandberg to assist CEO, Mark Zuckerberg with expanding and monetizing Facebook’s growth. Read the full article…
07Mar
