Microsoft has notified AdCenter advertisers that its trademark policy is changing effective March 3rd, 2011. The changes in the policy surround the topic of bidding on competitor trademark terms as keywords, as well as ability to use the trademarks in the ad copy. Historically, Bing restricted advertisers from bidding on (as keywords), or using in the content of ads “any term whose use would infringe the trademark of any third party or otherwise be unlawful or in violation of the rights of any third party.” In plain language, advertisers were not able to use competitor trademark terms as part of their keyword set, nor were they able to use trademark terms they didn’t own in their ad copy. Read the full article…
Archive for Search News
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Microsoft’s New Trademark Policy More Like Google’s
Liz Serafin
16Feb
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Bing Sees Growth Amid Google’s Accusations
Kyle O'Boyle
Two of the internet’s top monitoring companies have recently released reports showing Microsoft’s revitalized search engine Bing rapidly growing. If recent search engine reporting trends continue at their current rate, a realistic full-scale search engine war could be in store. Reports of Bing’s search share growth are being released, coincidentally, with recent rumors that Bing’s search results are actually mimicking Google’s results. Microsoft is strongly denying the claims; nonetheless, Google’s “Bing Sting” is catching some eyes across the web.
Read the full article…09Feb
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15miles Ranked as One of the Top Local Search Marketing Providers in the World
Kyle O'Boyle
15miles was recognized today as one of the Top 3 Local Search marketing providers in the world for January 2011. The ranking results were released by topseos.com, which has been ranking the best internet marketing service providers since 2002. The ranking report took into account thousands of local search providers worldwide and pegged 15miles third overall.
Read the full article…28Jan
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Google Call Metrics
Rebekah Thomas
Google recently released a new tool to a limited number of advertisers; Call Metrics. The tool uses Google Voice technology to assign and deliver tracking numbers in the ads. The numbers are assigned at the campaign level and can be used in both full search campaigns and those targeting mobile devices only. Read the full article…
30Dec
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Ask No More – The End of Ask.com
TJ Dinsmoor
Today Ask.com, formerly known as Ask Jeeves, will lay off a vast majority of its employees and concede its small piece of the search market to Google and Microsoft. The remaining search staff will now be focusing on the Ask Q&A product.
10Nov
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The New Yahoo Interface… Changes to Entertain?
Lindsay Martin
Although Yahoo’s search share continues to decline, the engine launched a new interface last week as an attempt to differentiate users’ experience.
“This new product for search allows users to be entertained, to be productive and stay informed,” explains Shashi Seth, senior-VP of search for Yahoo. The focus is on a streamlined process with a visually appealing pane highlighting information for entertainment and trending news-related searches.
15Oct
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Bing-Yahoo Transition Update… Good For Google?
Valerie Schlosser
An article released by SearchEngineLand.com early this morning poses an interesting question. While many of us have been pondering which between Bing and Yahoo would be the greater benefactor of the merger, few of us seem to have considered the hidden third option – Google.
A study conducted by Efficient Frontier shows overall Search spend up 19% over last year, with continued growth expected into Q4. From Q2 2010 to Q3 2010, Google’s share of that spend rose from 75.8% to 77.9%.
Bing is also showing increases in spend and traffic, but as those of us who have been transitioning our Yahoo accounts en-masse over to Bing will tell you, that data may be skewed.
See “Google The ‘Early Winner’ in Ads after Bing-Yahoo Integration” for the full article.
12Oct
