Yesterday, Google announced a major overhaul to DoubleClick’s ad-serving technology. Rebranded as DoubleClick for Publishers (DFP), the new ad server will replace DART (for larger publishers) and Google Ad Manager (for growing publishers).
Read the full article…
Archive for Search News
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DoubleClick Becomes Googlefied
Jane Wamsley
23Feb
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Facebook Trumps Google on Christmas
LeAnn Hoksch
Okay, raise your hand if you, a family member or friend whipped out trusty ol’ Facebook at one or more of your multiple holiday celebrations this year. Be honest, I know it happened at least once. Conversations start rolling and sooner or later you’re on Facebook to show off pictures or the profile of someone you’ve been gabbing about. I’ll admit it did happen at my family Christmas – while my sister navigated Facebook there were swarms of aunts, uncles, cousins and parents who were oh so interested to see pictures of my sister’s new boyfriend.
30Dec
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Google Gets Personal
LeAnn Hoksch
If you’re anything like me, you probably have a personal log-in for multiple websites, including online retail stores, a personal bank account, maybe a news source and, of course, social sites. If you are an observant Web searcher, you may have noticed that, while logged in, these sites display advertising or recommendations based on your recent purchases or information supplied in your profiles.
For example, if you’re a Netflix subscriber, the site will make future rental recommendations based on the previous movies you rented. The same tactics are used on social sites such as Facebook, which often shows ads it feels are relevant to your interests. Even YouTube logs a record of the videos you view, and it will remember these during your next visit to make suggestions.
Read the full article…08Dec
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Google Introduces New Local Listing Paid Ads
Valerie Schlosser
Since 1999 when it moved its headquarters out of a rented garage and became a leading search engine, Google has continually brought us new and exciting ways to search. Its newest experiment has caused considerable buzz in the search industry. Google has now done away with keyword auctions and ad copy to bring local business owners a basic, flat-fee listing option on search engine results pages. These ads will also appear on Google Maps.
16Oct
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Coming Soon: Yahoo’s Own Ad Editor
LeAnn Hoksch
Yahoo will soon begin rolling out an offline ad editor for its search marketing platform similar to Google’s AdWords Editor. Yahoo states that the new editor tool should reduce the time it takes to restructure an account from three hours to only 30 minutes. According to Yahoo, in the future, the tool will have the ability for advertisers to export the data to other platforms such as Microsoft.
The tool is currently in beta but is scheduled to roll out early in 2010.
07Oct
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More Ways to Search on Google
Quinn Sheek
The launch of “real time” search on Google has finally arrived. This morning, Google announced that they have rolled out nine new ways to narrow down search results. All of the new search refinement tools include the ability to see search results from:
01Oct
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Google Caffeine and SEM
Rebekah Thomas
The latest news from search giant Google is a new indexing system called Caffeine. The benefits of this is new “under the hood” way of mapping your organic search results are larger content stores, faster returns and more relevant or up to date results. For more information on how this will impact natural search see the August 21 Search Engine Perspective Article on the subject.
25Aug
