Yesterday Google unveiled their newest innovation. It has certainly sent a wave of excitement through the world of search. It’s called Google Instant, and the word on the Web is that it is just what Google needed to maintain their competitive edge over Bing/Yahoo! in the search space. Read the full article…
Archive for Search News
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Google Instant is an Instant Favorite
Rebekah Thomas
09Sep
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The Bing/Yahoo! Search Alliance Update
Rebekah Thomas
In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization and account update activity ensued in order to allow Bing to naturally and smoothly pick up the search traffic (both paid and organic). Read the full article…
04Aug
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A Lesson in Leveraging Search Engine Traffic: Perfect Market’s The Vault
Jane Wamsley
Are newspaper publishers finally going to be able to monetize search engine traffic? Perfect Market, a company aimed at helping “publishers create additional value from their online content,” seems to think they can enable publishers do just that with its newly-released search marketing tool, The Vault. Read the full article…
20Jul
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Yahoo! Search Assist in Near Real-Time
Andrea Loar
Yahoo! has recently enhanced their search assist product to “provide near real-time suggestions as you type your query” according to the Yahoo! Search Blog. The enhancement should help to provide “fresher” suggestions for your search powered by their new suggestion algorithm recently launched.
09Jul
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From SMX Advanced Seattle: Happy Birthday, Bing!
Liz Serafin
The June 9th morning keynote session at SMX Advanced Seattle was a conversation with Yusuf Mehdi, SVP of Online Audience Business at Microsoft, who reflected on Bing’s first year, and spoke of what’s ahead for the engine in year two and beyond.
During the first year, the marketing plan was aggressive. The keynote session highlighted the commercials, product placements, and social media initiatives that were part of the launch of the Bing brand. Mr. Mehdi indicated that in the first year since launch, Bing has acquired 20 million new users, which translates into a 4% market share growth. Read the full article…
10Jun
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The Bing Yahoo Search Alliance Has Begun
Rebekah Thomas
The time is fast approaching for Bing and Yahoo to begin the transition into the “search alliance” we’ve been hearing and speculating about for some time now. Here are the details we know:
The date for the first paid ad testing is mid-September. The roll-out will happen slowly, with every possible care taken to not disrupt the holiday shopping season for online advertisers. The goal is to be serving 100% Bing ads to Yahoo by mid-October. There is a plan B in the case of upsets in retail campaign performance. Organic listings will likely start to see the shifts sooner. Read the full article…
08Jun
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Online Marketing Virtual Summit: Making the most of search & social
Valerie Schlosser
It’s the first breakout presentation of the day and the presenter is Rand Fishkin. One of the first and most valuable tools I was exposed to when I began my career was SEOmoz, so I’m always excited to hear what he has to say.
As internet usage has evolved, it has come time for the engines to recognize the need to mirror that evolution. And as such, Fishkin makes the point that the engines see the need for social data to be integrated in order to improve their algorithms. Real time social streaming brings cultural relevance to search results (ex: health care reform – searches will generate not only informational results but general buzz).
27May
