Jamie LeRoy
Google, SEM, Social Media, facebook
When charged with finding out the latest and greatest in the search-marketing world, one might be hard-pressed to find anything that’s really newsworthy. Besides the recent merger of Bing and Yahoo!, there hasn’t been a juicy search marketing story to hit the industry in quite some time.
Social media, on the other hand, has no problem staying newsworthy. Whether it’s a new location-based check-in application or a privacy issue, social media is always in the news. Maybe that’s why Google is rumored to be creating its own social network. Google misses the days when it covered the proverbial front pages and was the center of the industry’s attention.
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01Sep
Joseph Kelly
Google, PPC, SEM
Available in Beta form since March, Google officially launched the Enhanced CPC bidding feature within AdWords on August 16th. The purpose of this new automated bidding tool is to help improve ROI for AdWords campaigns that use manual bidding by increasing conversion volume while reducing overall Cost per Acquisition and the amount of time spent manually managing keyword bids. Read the full article…
30Aug
Liz Serafin
Conference, Mobile, SEM, Search Engine Strategies (SES), Social Media, online marketing
I had the opportunity to attend the Search Engine Strategies conference the week of August 16th in San Francisco, and now, approximately a week later, as I review the conference materials, my mess of scribbled notes, and the slew of tweets highlighting those nuggets of information shared by various speakers during the show, I find myself in a reflection mode. What did I learn? What value did I take away from the conference? To sum it up, the key message that I walked away with, is that the space is changing… and QUICKLY, and as marketers, we need to adapt, test, and innovate if we are to help define future strategies. Read the full article…
28Aug
Sherri Albus
Bing, Google, SEM, Yahoo
As the MicroHoo merger draws near, Yahoo and Bing have gained US Search share from May to June according to ComScore. Google advertisers wishing to capitalize on (or not miss out on) this opportunity are undoubtedly preparing their MicroHoo campaigns for this merger, which may be as soon as mid-August. Those unfamiliar with AdCenter may be tempted to simply mirror their Google campaigns, but they may run into some unforeseen obstacles. Read the full article…
13Aug
Rebekah Thomas
Bing, Microsoft, POV, SEM, Search News, Yahoo
In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization and account update activity ensued in order to allow Bing to naturally and smoothly pick up the search traffic (both paid and organic). Read the full article…
04Aug
Joanna J. Cheney
SEM, Social Media
Last week Fwix launched the beta version of their hyperlocal search engine, which it is calling a Local Trend Search Tool, and the blogs are abuzz.
If you haven’t heard of it, Fwix is a local news aggregator that allows users to streamline their news feeds (which include blogs and social media) based on their locations and interests into their own customized homepages. Fwix was founded in October 2008 by Darian Shirazi, and its initial purpose was to streamline news and information on the internet based on a user’s location. Read the full article…
27Jul
Jane Wamsley
SEM, Search News
Are newspaper publishers finally going to be able to monetize search engine traffic? Perfect Market, a company aimed at helping “publishers create additional value from their online content,” seems to think they can enable publishers do just that with its newly-released search marketing tool, The Vault. Read the full article…
20Jul
