Smart mobile devices are evolving at a rapid rate, especially with introduction of the Droid devices into the market as an iPhone competitor and Google announcing the Nexus One as the official Google phone. It is becoming very apparent that mobile advertising is growing in strides and advertisers should take advantage of it. It just may be the best kept PPC secret.
Archive for SEM
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Mobile-lize Your Search Marketing
Joey Woodbury
08Mar
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Microhoo and SEM: What Does it Mean?
Jon Legler
Microsoft and Yahoo gained approval from the US Department of Justice and the European Commission last week to move forward with integrating their two search engines into one. They have set a goal for completion late 2010 or early 2011. The two companies believe that this alliance will enable them to more effectively take on search giant Google. According to Hitwise, in January Google held 63.91% of search volume; Yahoo and Bing held 10.80% and 9.23% respectively. So they will have their work cut out for them.
26Feb
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DoubleClick Becomes Googlefied
Jane Wamsley
Yesterday, Google announced a major overhaul to DoubleClick’s ad-serving technology. Rebranded as DoubleClick for Publishers (DFP), the new ad server will replace DART (for larger publishers) and Google Ad Manager (for growing publishers).
Read the full article…23Feb
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SEM Benefits Online Retailers and Small Businesses
John Albers
With the availability of the Internet almost anywhere you go, one of the easiest ways to find something is by simply typing what you are looking for in a search engine such as Google. According to the TMPDM/comScore Local Search Usage Study, search-engine usage is at an all-time high and is also the top source used for local business information, accounting for 31 percent of the entire landscape.
It’s no wonder that many leading U.S. online retailers made search engine marketing (SEM) a priority this past holiday season. According to a recent Shop.org survey, 87 percent of retailers said that they increased or kept the same level of SEM from the previous holiday season. With the U.S. economy in one of the worst downfalls in history, businesses realize that every customer is crucial, and search engine marketing provides a high degree of targeting and tracking to ensure campaigns are successful at reaching target consumers.
Read the full article…15Jan
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Bing Suffers Outage During Battle for Market Share
Carrie Tobiason
The Internet, blogosphere and Twitter were abuzz last week when Microsoft’s search engine, Bing, went down for 30 to 45 minutes last Thursday evening. Users were either unable to reach the search site or were met with an error message. The official statement offered from the Microsoft camp was that the outage was caused by a “configuration change” made to the site during testing, which resulted in “unfortunate and unintended” consequences. Read the full article…
07Dec
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Google Launches Ad Sitelinks
Jon Legler
On Tuesday November 3rd, Google announced a new feature that will be available in AdWords known as Ad Sitelinks. It allows an advertiser to place an additional four destination URLs under a current text ad they are running. This program is free to current advertisers whose ads meet high quality score requirements, although Google is not releasing the exact details of the criteria. These additional links can be used to guide a consumer to specific pages on the site, for example a coupons page or store locations.
04Nov
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Search Engine Marketing — What Happens When the Budget Just Isn’t There?
Kevin Marsh
If you own a small business, you’ve probably struggled with the challenge of executing a go-to-market strategy. Often, resources are scarce, media vehicles are cumbersome and success elusive. Fortunately, the twenty-first century has plenty of media options, and, conveniently, the one most accessible is used by an overwhelming number of your consumers.
This past September, our annual local search study revealed that search engines are the most used resources for local business information, so they’re logical places to begin when jump-starting a product launch or market expansion. Search engine marketing (SEM) is also easily scaled and targeted, and provides a feedback loop that makes it approachable for small business owners. Read the full article…
04Nov
