Google recently released a new tool to a limited number of advertisers; Call Metrics. The tool uses Google Voice technology to assign and deliver tracking numbers in the ads. The numbers are assigned at the campaign level and can be used in both full search campaigns and those targeting mobile devices only. Read the full article…
Archive for SEM
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Google Call Metrics
Rebekah Thomas
30Dec
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Google Instant Search – Not so Instant After All?
Jill Jansen
When searching online, searchers (myself included) want their results to be fast, accurate and instant. These variables are the premise behind Google Instant, which many of you have probably become quite familiar with over the past couple months (after it was launched back in September). I, for one, am still a little hesitant to use Google Instant. Being an avid searcher, I find it a distraction to have results (that may or may not be accurate) show up as I am in the midst of typing my search query. If Google Instant predicts my search query accurately, I can save a second or two off my search time. But let’s say it predicts what I am searching for incorrectly; I am still left to complete my search, and my search isn’t improved at all. It seems as though other searchers are experiencing this same dilemma when using Google Instant. Read the full article…
08Dec
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Google Places: Does Local SEO and Google Boost Make for a Local SEM?
TJ Dinsmoor
Google is making news in the search world, again. In his most recent ClickZ article, “Google Places: Does Local SEO and Google Boost Make for a Local SEM?”, Gregg Stewart, discusses the potential impact Google’s new Place Search and Boost will have on their attempts to grab sales channels and further penetrate the local market.
18Nov
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Benefits and Drawbacks of the Bing/Yahoo Search Alliance
Sherri Albus
On October 27th, Microsoft announced that after a year of negotiations and planning, the search alliance transition in the United States and Canada has been completed. This now means that all search advertisements on both Bing and Yahoo will be powered by Microsoft adCenter. Advertisers utilizing this network can now reach 163 million searchers in the United States and 15 million searchers in Canada through a single adCenter account. Read the full article…
08Nov
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Bye Bye 7 Pack, Hello Google Place search
LeAnn Hoksch
Google has been dancing around this change for the last year – hinting at localizing their SERP, with adjustments to their search by returning local results on queries without geo-modifiers, enhanced local business listings, broadening local reviews and most recently the launch of Places.
Read the full article…27Oct
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Are You Being a Stick in the Mud About Google Instant?
Jamie LeRoy
Mike Flanagan, CEO of TMPDM/15miles, is known for telling it like it is. His latest Adotas article, “Quit Being a Stick in the Mud About Google Instant,” is a refreshing article that puts to rest the speculation surrounding the effects of Google Instant on SEM (both paid search and SEO).
Read the full article…07Oct
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Google’s AdWords Transparency Requirements – Come Into the Light
Jane Wamsley
If you ask me, transparency into an advertising campaign – or any campaign, really – is never a bad thing. But apparently when Google rolled out requirements for what third party AdWords campaign providers need to provide to their clients late this summer, it caused a considerable amount of panic for some third parties and some skepticism from industry insiders. Why? (And, don’t worry, I asked myself that too). Well, a couple of reasons… Read the full article…
23Sep
