Jon Legler
Google, SEM, SEO, Tools, Web Analytics
Spring is in the air, and Google is doing a little bit of cleaning up. Recently they announced an updated release of Google Analytics that is currently in Beta. This release includes a drastic change for the look and feel of the interface, as well as some hierarchical changes that allow for a deeper level of customization.
The main navigation bar has been updated, and now more closely mirrors what we have been seeing lately from Google in general. Other than things being named slightly differently, there is nothing too surprising here. To get to the big changes you have to dig a little bit deeper. Read the full article…
23Mar
Steve Haar
Google, SEO
We hear this sometimes; my friends with legitimate search firms hear this. I am guessing that JC Penney said this to more than a few firms before they hired SearchDEX. Unfortunately, after seeing results skyrocket, JC Penney is learning that well over 2000 links to their site violate the Google linking guidelines. This unfortunate bit of news was brought to them courtesy of a NY Times article that is also the foundation of Google’s actions to mitigate the effects of the black hat tactics and plummet Penney’s results from 1st position down to 65 or worse for many terms.
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15Feb
Kyle O'Boyle
15miles, Awards, Local, SEO, Search News, online marketing
15miles was recognized today as one of the Top 3 Local Search marketing providers in the world for January 2011. The ranking results were released by topseos.com, which has been ranking the best internet marketing service providers since 2002. The ranking report took into account thousands of local search providers worldwide and pegged 15miles third overall.
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28Jan
Sherri Albus
15miles, PR, Ratings & Reviews, Reputation Management, SEM, SEO, blog
With blogs and online reviews so prevalent, as well as an integral part of consumers’ purchasing decisions, companies are relying on reverse SEO and SEM tactics when dealing with negative publicity. Read the full article…
18Jan
Jason Barrett
Jason Barrett, POV, SEO
As a Director of Product for 15miles, with specific focus on SEO, Social Media, and Local Listings Management (think Google Places), I have access to numerous clients, their analytics, conversion data, marketing strategies, and much more. It is my job to stay finely tuned to the space within which we operate. That has me attending multiple conferences throughout the year, reading blog posts and articles daily, writing, researching industry data, and testing. All of this provides an awesome opportunity to stay on the pulse of the marketplace and to have a unique perspective to share with others.
So here we are at the start of a new year and as any good person would do, it is time for some reflection on last year and strategy development for the year ahead. In this particular article, I am going to stay focused on SEO. How did we arrive where we are today? Where are we going tomorrow?
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03Jan
TJ Dinsmoor
15miles, Google, Places, SEM, SEO, SERP
Google is making news in the search world, again. In his most recent ClickZ article, “Google Places: Does Local SEO and Google Boost Make for a Local SEM?”, Gregg Stewart, discusses the potential impact Google’s new Place Search and Boost will have on their attempts to grab sales channels and further penetrate the local market.
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18Nov
LeAnn Hoksch
Google, Places, SEM, SEO, SERP
Google has been dancing around this change for the last year – hinting at localizing their SERP, with adjustments to their search by returning local results on queries without geo-modifiers, enhanced local business listings, broadening local reviews and most recently the launch of Places.
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27Oct
