Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Market
Breakout presentation #2 – sponsored by ClickZ and focused around the results Clarisonic obtained by honing in on their interactive efforts, specifically through organic and paid search. This was a fairly high-level overview, but another good example of how you can achieve maximum ROI through hand-in-hand SEO/PPC efforts - remember my post last year about this? I’ll stand on that soap box all day!
27May
Google recently made some upgrades to their popular tool, Google Webmaster Central. Within the Google Webmaster Tools, the new top search report has been filled with extra data to help give you additional information on how users are finding your website in the Google search results.
16Apr
The tone from the presenters and attendees at SES New York this March was excited and eager. The changes in the search space from a year ago had people enthusiastic to learn new and innovative ways to share their business or their client’s business across new platforms, many of those platforms being social. Although so much has changed over the past year, it was apparent that the same general best practice principals apply across platforms new and old. While people are using different online mediums to access information, shop and find entertainment, you still have to consider the audience you are targeting and make sure that they are an integral part of your processes when marketing your business on the web.
07Apr
Oddly enough, my nice little Saturday turned into a blog topic. I was doing some flooring work at my house and needed to buy some tile. Typically, I choose to shop at HOBO when making larger purchases like this. That’s because HOBO uses its business model to pass savings along to customers, and who doesn’t like saving money?
Afterwards, I started thinking about the genius behind the HOBO brand name. It implies the price level where HOBO competes, while the acronym’s meaning (Home Owners Bargain Outlet) gives an indication of its target market and offer — unique and changing product lines.
Read the full article…
18Mar
If you’re about to undertake a website rewrite or redesign, don’t reinvent the wheel when it comes to copywriting and search engine optimization. I’ve said it before, and I’ll say it again: The various departments within your company need to work together, coexist, cooperate (whatever you want to call it) by developing a content strategy for your site. If your copywriter is constructing online content without input from others, you are empowering him or her with the creative freedom to write whatever. But that isn’t the best strategy.
Read the full article…
21Dec
In addition to the 200-plus ranking factors that already influence site ranking on Google, site speed may soon be added to the mix. Site speed is already a factor in the AdWords quality score, and Matt Cutts from Google recently discussed this as a strong possibility for the organic algorithm in 2010. This makes sense — in today’s busy world, no one has the time to wait for a page to load.
How much will this really play a role in rankings, though? That is yet to be determined, but with more than 200 ranking factors in Google’s algorithm, I can’t imagine it will be a very noticeable change. Every little bit counts, and this would lend a hand in improving the overall user experience.
16Nov
A member of Google’s Search Quality group, Matt Cutts blogged that Google will release its Caffeine search engine index after the holidays. This new index is being developed to improve Google’s indexing infrastructure and give users better results. Because this is a busy time for Webmasters, Google is releasing this after the holidays. Until then, this technology will go live at one data center, which will affect a limited number of users. This prerelease will help Google continually collect data and improve the technology. This is just another reason why having a continuous and well-rounded SEO program is so important.
11Nov
Search Perspective is the official blog of TMP Directional Marketing
© 2010 All Rights Reserved
