Jamie LeRoy
15miles, Awards, PR, SEO
Yesterday, 15miles attended the IAB MIXX Awards to accept an award in the category of Lead Generation for an SEO program implemented for Children International. Hundreds of entrees are submitted to this award show every year, in hopes that they will be recognized for the category of their choosing.
15miles submitted Children International, a non-profit client, as an incredible SEO campaign that managed to beat the odds by increasing child sponsorships and online donations (through their website) in the midst of a down economy. Through SEO alone, 15miles was able to increase website visibility by 58 percent and increase child sponsorships and online donations by 88 percent (which is also a 12 percent increase from last year).
The finalists for the Lead Generation category included:
- Brand: RBC Royal Bank (Proximity Canada)
- Brand: Children International (15miles)
- Brand: MetLife (Neo@Ogilvy)
- Brand: Ford Motor Company (Martha Stewart Living/Omnimedia)
The winners for the category of Lead Generation are as follows:
- Gold: MetLife & Neo@Ogilvy for “2009 Term Life Insurance”
- Silver: RBC Royal Bank & Proximity Canada for “RBC 2009 Campus Campaign”
- Bronze: Children International & 15miles for “Online Donations Up, Economy Down”
Wanna see how we did it? Check out our award microsite for Children International and see our (and other contestants) creative samples for the IAB MIXX Award show.
We are so pleased to have earned this recognition; it’s an honor. And we’re very proud of the work 15miles did on behalf of Children International.
29Sep
Terri Greene
Google, SEO
If you haven’t noticed already, Google is helping you out even more with your search queries with Google Instant. This takes the search suggest feature to a whole new level. Google now shows you results as you type. Basically, as you are typing a query, Google will try to predict what you are typing so you can search much faster. There are several benefits that Google has presented with the onset of Google instant, including:
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09Sep
Valerie Schlosser
PPC, SEO
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Market
Breakout presentation #2 – sponsored by ClickZ and focused around the results Clarisonic obtained by honing in on their interactive efforts, specifically through organic and paid search. This was a fairly high-level overview, but another good example of how you can achieve maximum ROI through hand-in-hand SEO/PPC efforts - remember my post last year about this? I’ll stand on that soap box all day!
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27May
Kyle Lewis
Google, SEO
Google recently made some upgrades to their popular tool, Google Webmaster Central. Within the Google Webmaster Tools, the new top search report has been filled with extra data to help give you additional information on how users are finding your website in the Google search results.
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16Apr
Quinn Sheek
SEM, SEO, Search Engine Strategies (SES), Social Media
The tone from the presenters and attendees at SES New York this March was excited and eager. The changes in the search space from a year ago had people enthusiastic to learn new and innovative ways to share their business or their client’s business across new platforms, many of those platforms being social. Although so much has changed over the past year, it was apparent that the same general best practice principals apply across platforms new and old. While people are using different online mediums to access information, shop and find entertainment, you still have to consider the audience you are targeting and make sure that they are an integral part of your processes when marketing your business on the web.
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07Apr
Kevin Marsh
Branding, POV, SEO
Oddly enough, my nice little Saturday turned into a blog topic. I was doing some flooring work at my house and needed to buy some tile. Typically, I choose to shop at HOBO when making larger purchases like this. That’s because HOBO uses its business model to pass savings along to customers, and who doesn’t like saving money?
Afterwards, I started thinking about the genius behind the HOBO brand name. It implies the price level where HOBO competes, while the acronym’s meaning (Home Owners Bargain Outlet) gives an indication of its target market and offer — unique and changing product lines.
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18Mar
Cory Grassell
SEO, Usability/Design
If you’re about to undertake a website rewrite or redesign, don’t reinvent the wheel when it comes to copywriting and search engine optimization. I’ve said it before, and I’ll say it again: The various departments within your company need to work together, coexist, cooperate (whatever you want to call it) by developing a content strategy for your site. If your copywriter is constructing online content without input from others, you are empowering him or her with the creative freedom to write whatever. But that isn’t the best strategy.
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21Dec
