When searching online, searchers (myself included) want their results to be fast, accurate and instant. These variables are the premise behind Google Instant, which many of you have probably become quite familiar with over the past couple months (after it was launched back in September). I, for one, am still a little hesitant to use Google Instant. Being an avid searcher, I find it a distraction to have results (that may or may not be accurate) show up as I am in the midst of typing my search query. If Google Instant predicts my search query accurately, I can save a second or two off my search time. But let’s say it predicts what I am searching for incorrectly; I am still left to complete my search, and my search isn’t improved at all. It seems as though other searchers are experiencing this same dilemma when using Google Instant. Read the full article…
Archive for SERP
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Google Instant Search – Not so Instant After All?
Jill Jansen
08Dec
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Google Places: Does Local SEO and Google Boost Make for a Local SEM?
TJ Dinsmoor
Google is making news in the search world, again. In his most recent ClickZ article, “Google Places: Does Local SEO and Google Boost Make for a Local SEM?”, Gregg Stewart, discusses the potential impact Google’s new Place Search and Boost will have on their attempts to grab sales channels and further penetrate the local market.
18Nov
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Bye Bye 7 Pack, Hello Google Place search
LeAnn Hoksch
Google has been dancing around this change for the last year – hinting at localizing their SERP, with adjustments to their search by returning local results on queries without geo-modifiers, enhanced local business listings, broadening local reviews and most recently the launch of Places.
Read the full article…27Oct
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Google Gets Personal
LeAnn Hoksch
If you’re anything like me, you probably have a personal log-in for multiple websites, including online retail stores, a personal bank account, maybe a news source and, of course, social sites. If you are an observant Web searcher, you may have noticed that, while logged in, these sites display advertising or recommendations based on your recent purchases or information supplied in your profiles.
For example, if you’re a Netflix subscriber, the site will make future rental recommendations based on the previous movies you rented. The same tactics are used on social sites such as Facebook, which often shows ads it feels are relevant to your interests. Even YouTube logs a record of the videos you view, and it will remember these during your next visit to make suggestions.
Read the full article…08Dec
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Google Introduces New Local Listing Paid Ads
Valerie Schlosser
Since 1999 when it moved its headquarters out of a rented garage and became a leading search engine, Google has continually brought us new and exciting ways to search. Its newest experiment has caused considerable buzz in the search industry. Google has now done away with keyword auctions and ad copy to bring local business owners a basic, flat-fee listing option on search engine results pages. These ads will also appear on Google Maps.
16Oct
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Claiming Your Google Maps Listing
Scott Phillips
Commercial business owners of the world, I’m going to give you the best piece of advice you’re going to receive all day. This piece of advice could not only increase your sales but could also prevent your competitors from staking your claim. The advice? Claim your business listing in Google Maps.
24Sep
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Google Enhances Local Search Results
Scott Phillips
In their latest round of improvements to their Google Maps product, Google has announced they will be displaying images in their SERPs along side the maps results for some geographic-based searches. This move has been pegged by Google as an update that benefits the user in that there are now images associated with the location to paint a clearer picture of its appearance.
13Jul
