LeAnn Hoksch
Behavioral Targeting, Google, SERP, Search News
If you’re anything like me, you probably have a personal log-in for multiple websites, including online retail stores, a personal bank account, maybe a news source and, of course, social sites. If you are an observant Web searcher, you may have noticed that, while logged in, these sites display advertising or recommendations based on your recent purchases or information supplied in your profiles.
For example, if you’re a Netflix subscriber, the site will make future rental recommendations based on the previous movies you rented. The same tactics are used on social sites such as Facebook, which often shows ads it feels are relevant to your interests. Even YouTube logs a record of the videos you view, and it will remember these during your next visit to make suggestions.
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08Dec
Valerie Schlosser
15miles, Google, Local, POV, PPC, SEM, SERP, Search News, online marketing, tmp directional marketing
Since 1999 when it moved its headquarters out of a rented garage and became a leading search engine, Google has continually brought us new and exciting ways to search. Its newest experiment has caused considerable buzz in the search industry. Google has now done away with keyword auctions and ad copy to bring local business owners a basic, flat-fee listing option on search engine results pages. These ads will also appear on Google Maps.
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16Oct
Scott Phillips
Education, Google, Local, SERP, Universal Search, online marketing
Commercial business owners of the world, I’m going to give you the best piece of advice you’re going to receive all day. This piece of advice could not only increase your sales but could also prevent your competitors from staking your claim. The advice? Claim your business listing in Google Maps.
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24Sep
Scott Phillips
Google, Local, SEO, SERP, Search News, Universal Search
In their latest round of improvements to their Google Maps product, Google has announced they will be displaying images in their SERPs along side the maps results for some geographic-based searches. This move has been pegged by Google as an update that benefits the user in that there are now images associated with the location to paint a clearer picture of its appearance.
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13Jul
Jessica Rowe
Bing, Google, SERP, Social Media, Social Networking, Twitter, Yahoo
The Internet and the world are buzzing right now about the passing of Michael Jackson. How people are seeking information, and where they are turning for news has transformed with wider adoption of Social Media platforms and the Web. The story of Michael Jackson’s death shows the information lag from traditional media outlets and search engine results. To fill this void, more and more people are turning to social platforms for news stories and updates. The Michael Jackson story was clearly broken by TMZ.com through their blog.
Here’s a quick overview of how the story broke and spread:
- TMZ.com posted to their blog at 4:30 ET that Michael was transported to the hospital with apparent cardiac arrest and was not “doing well.”
- Twitter starts buzzing with this news
- TMZ.com blogged again at 5:02 ET that Jackson had passed
- Twitter buzz spreads fast and furious overloading the platform
Traditional news outlets were scrambling to report the Jackson story. By 5:00 ET CNN was saying he was rushed to the hospital, and carrying the inaccurate news from the LA Times that Michael Jackson was in a coma. While driving home, radio channels across the dial were reporting the TMZ account that Michael Jackson was dead, and playing his hits in his memory. It took traditional news outlets like the AP and CNN until 7:45 ET to report his passing. Read the full article…
26Jun
Scott Phillips
SEO, SERP, Search News, Yahoo, online marketing
The past couple weeks webmasters began seeing big changes to their Yahoo rankings and the web was abuzz with speculations that a Yahoo algorithm update had occurred. Tuesday, Yahoo turned this suspicion into reality as they announced the update on their search blog. Barry Schwartz at Search Engine Land indicates the update is now over and webmasters shouldn’t see any more updates until the end of the month. How has the algorithm shift affected your rankings?
09Apr
Kyle Lewis
Google, SERP
In an effort to provide more information on a site within the search engine result pages, Google has announced that they will allow longer “snippets,” or more text containing keywords, when users enter queries of three or more words.
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26Mar
