Jessica Rowe
Bing, Google, SERP, Social Media, Social Networking, Twitter, Yahoo
The Internet and the world are buzzing right now about the passing of Michael Jackson. How people are seeking information, and where they are turning for news has transformed with wider adoption of Social Media platforms and the Web. The story of Michael Jackson’s death shows the information lag from traditional media outlets and search engine results. To fill this void, more and more people are turning to social platforms for news stories and updates. The Michael Jackson story was clearly broken by TMZ.com through their blog.
Here’s a quick overview of how the story broke and spread:
- TMZ.com posted to their blog at 4:30 ET that Michael was transported to the hospital with apparent cardiac arrest and was not “doing well.”
- Twitter starts buzzing with this news
- TMZ.com blogged again at 5:02 ET that Jackson had passed
- Twitter buzz spreads fast and furious overloading the platform
Traditional news outlets were scrambling to report the Jackson story. By 5:00 ET CNN was saying he was rushed to the hospital, and carrying the inaccurate news from the LA Times that Michael Jackson was in a coma. While driving home, radio channels across the dial were reporting the TMZ account that Michael Jackson was dead, and playing his hits in his memory. It took traditional news outlets like the AP and CNN until 7:45 ET to report his passing. Read the full article…
26Jun
Scott Phillips
SEO, SERP, Search News, Yahoo, online marketing
The past couple weeks webmasters began seeing big changes to their Yahoo rankings and the web was abuzz with speculations that a Yahoo algorithm update had occurred. Tuesday, Yahoo turned this suspicion into reality as they announced the update on their search blog. Barry Schwartz at Search Engine Land indicates the update is now over and webmasters shouldn’t see any more updates until the end of the month. How has the algorithm shift affected your rankings?
09Apr
Kyle Lewis
Google, SERP
In an effort to provide more information on a site within the search engine result pages, Google has announced that they will allow longer “snippets,” or more text containing keywords, when users enter queries of three or more words.
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26Mar
Scott Phillips
Google, Microsoft, SEO, SERP, Search News, Social Media, Social Networking, Yahoo
As Twitter becomes embedded into the subconscious of internet goers across the world, Google search results are now reflecting this trend. With some of the biggest brands utilizing Twitter to stay in touch with their consumers it only makes sense that their Twitter account is seen as more relevant in the eyes of Google. This is evident in branded keyword searches made recently for these companies.
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23Mar
Scott Phillips
Linking, SEO, SERP, Universal Search, Wiki
Wikipedia , the free online encyclopedia, might be forced to change its processes after entries made this week wrongly claimed two prominent US senators had died.
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27Jan
Terri Greene
Google, SEO, SERP, Usability/Design, Web Analytics
Factors seem endless for search marketers trying to rank websites in search engine result pages. In a recent blogpost by Eric Enge he shed some light on the subject of bounce rates affecting search engine rankings. In other words, if you have a high bounce rate on your site, you could see lower rankings or if you have lower bounce rates, you could see ranking increases.
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19Dec
Scott Phillips
Google, Personalization, SERP, Search News, Social Media
Just when you thought search couldn’t get any crazier, Google comes along and allows searchers to manipulate their product. In a blog post released yesterday, Google announced this initiative, dubbed SearchWiki, that lets searchers vote up or vote down search results while they are logged into their Google account. Searchers are also given the option to make notes or comment on the search results. Since you are already logged into your Google account, Google will track these votes and adjust your search results the net time you search. Google is also allowing you to see how other searchers are voting on given results.
21Nov
