SMX — East 2009 in New York was packed with three insightful days of marketing sessions. The overall session content was strong, with local, mobile, social media and conversion attribution emerging as the expo’s hot topics. And while these topics were each granted their own sessions at the conference, we marketers must not lose sight of the growing need for integration of strategy that begins with testing new and emerging opportunities. No doubt, this is an exciting time in the online industry, with words like “tweet” becoming common vocabulary verbs and visitor volumes occurring in new vehicle types. Chances are that what we currently define as “search” will look much different 12 months from now. Read the full article…
Archive for SMX East 2009
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What’s Now/Next? Lessons From New York’s SMX East 2009
Liz Serafin
14Oct
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Bring on YouTube
Jason Barrett
Quick post, but I just checked my SMX agenda and see the session titled “Pumping Up YouTube” is coming up next. I can’t wait. YouTube is clearly one of the most underutilized properties on the Internet. SEOs are so focused on Google, Yahoo, and Bing that they miss the fact that the volume of searches conducted on YouTube actually makes it the second most popular search engine. YouTube follows only Google in terms of search volume per month.
I’m looking forward to a good session filled with insightful takeaways and lively discussion. Let’s hope it delivers.
06Oct
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Real Time Search at SMX East
Jason Barrett
The concept of real time search is a fascinating one. The first session I attended on Day 2 at SMX East has focused on this topic of real time search. What is it? Where is it going? Who are the major players going to be? The panel was moderated by Danny Sullivan and includes representation from Google and from new comers in the space like Collecta, CrowdEye, OneRiot, and Topsy.
06Oct
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SMX Day 1 from an SEO Perspective
Jason Barrett
Day One was a good one here at SMX East. From an SEO perspective there were several good sessions that provided SEO professionals with useful information. Here are some brief notes on a couple sessions I attended. Hopefully you will find these notes worthwhile.
06Oct
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15miles at Search Marketing Expo East: NYC Next Week
Cory Grassell
Look for 15miles at the upcoming Search Marketing Expo (SMX) East held in New York City on October 5–7, 2009. Read the full article…
30Sep
