It’s been an ongoing question for quite some time – “What will Google do next?” They’ve dabbled in TV, phone, social and most recently have made it well known that their focus now lies in the realm of local search. As Mike puts it in a recent Q&A session with Adotas, it seems that “Google is clearly trying to be ‘all things to all people.’”
Archive for Social Media
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Mike Flanagan Provides Insight On The Future of Search
Joanna J. Cheney
11Jan
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Make Your List, Check It Twice
Cory Grassell
It’s Thanksgiving week, which, ultimately, gives way to the madness of Black Friday and the ensuing holiday-shopping season. As you plan your holiday strategy, try incorporating “The Santa Playbook” into your efforts this year. Just as the jolly, old man makes his list and checks it twice to find out who’s naughty and nice, you should do the same for your business. Read the full article…
22Nov
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Facebook Gets Email
Kyle O'Boyle
With all of the innovations and new features Google has been tossing out in the last month or so, it seems Facebook is tired of being ignored. Yes, the rumors are true, Facebook now has email. Facebook has finally released what was code-named Project Titan (leaked all the way back in February) and internally nicknamed “the Gmail killer” to the public, and it is sure to cause some unrest in the world of email.
Read the full article…16Nov
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Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media
Jamie LeRoy
Is the cold chill in the air causing a tickle in your throat or are you suffering from local laryngitis because your local-social media presence is lacking? Gregg Stewart, President of 15miles believes it may be the latter. Read the full article…
21Oct
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15miles + Farmers + Zynga = A Match Fit for FarmVille
Cory Grassell
The social-marketing arm of 15miles is currently celebrating one of its biggest success stories to date. Our long-standing partnership with Farmers Insurance is going more interactive all the time. Recently, we worked closely with Farmers corporate offices to engage in “strategic development of social-media initiatives, corporate implementation and personalized Facebook pages for local agents.” Read the full article…
20Oct
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Twitter’s Redesign More Marketing Friendly
Kyle O'Boyle
Twitter has always been proud of representing life in “140 words or less,” but with their new site redesign, it seems life will be getting a little more interesting and less text-only. Last week, Twitter revealed the new features and appearance of their popular social network-microblog website, which will now include a split-pane home page that integrates photos and video directly onsite. The new layout and features are only visible to a random selection of users (increasing daily) and can be turned on/off until it is finalized in the coming months.
Read the full article…20Sep
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Is Search Boring? Google May Think So
Jamie LeRoy
When charged with finding out the latest and greatest in the search-marketing world, one might be hard-pressed to find anything that’s really newsworthy. Besides the recent merger of Bing and Yahoo!, there hasn’t been a juicy search marketing story to hit the industry in quite some time.
Social media, on the other hand, has no problem staying newsworthy. Whether it’s a new location-based check-in application or a privacy issue, social media is always in the news. Maybe that’s why Google is rumored to be creating its own social network. Google misses the days when it covered the proverbial front pages and was the center of the industry’s attention.
Read the full article…01Sep
