On Tuesday, at roughly 8:00AM CST, Oreo posted a status on their Facebook wall, attempting to get as many people as possible to “Like” their post so they could set the world record for the most Facebook post “Likes”. About five hours later, Oreo’s plans were dunked (pun totally intended) in a giant glass of Lil Wayne. The hip-hop icon caught wind of the frosted cream stuffed cookie company’s attempt at a world record, and knowing how socially in-tune his own audience was, posted a nearly identical post requesting as many “Likes” as possible in a 24-hour period in order to set the record.
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Archive for Social Networking
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Oreo and Lil Wayne’s World Record Facebook “Like” Faceoff
Kyle O'Boyle
16Feb
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Cross-Channel Marketing: Super Bowl and Beyond
Rebekah Thomas
A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase a few years ago. We don’t really see those words anymore but the industry still buzzes about the power of engaging multiple media channels together and watching how they impact one another, which they absolutely do. Read the full article…
04Feb
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Using Social Media Marketing in a B2B Industry
LeAnn Hoksch
Business-to-business (B2B) industries and social media – the two aren’t always considered a good mix. TMPDM/15miles CEO, Mike Flanagan, however feels the opposite and in his latest Adotas article, “B2B: Finding a Home in the Social Neighborhood,” Mike discusses how B2B companies can leverage social media to achieve their overall marketing efforts. Read the full article…
26Jan
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Facebook and Twitter Projected to See Massive Increases in Advertising Revenue in 2011
Kyle O'Boyle
In fall 2007, social media giant Facebook rolled out their Facebook Ads platform. From that moment on, social media advertising has been the “hip” thing to do in the online marketing world. In fact, a report released yesterday by eMarketer projects massive increases in ad spend on social media sites, with a nearly $2.5 billion worldwide spending increase for 2011. Projections like these make it obvious that social advertising is transforming from a trendy marketing strategy into a solid online marketing necessity.
Read the full article…25Jan
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It Pays To Connect With Us
Erin Oechsner
At TMPDM/15miles, we value our clients, industry experts, fans and followers. To show that gratitude, we’re rewarding those that support our agency. As mentioned in our latest StraightForward newsletter, we’ll be giving away a $100 Amazon gift card, each month, to one lucky individual that connects with us through any of our social platforms. Think it’s too good to be true? Well, it’s not. Here are a couple of ways to get to know us, because we want to hear what you have to say.
Read the full article…25Jan
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Make Your List, Check It Twice
Cory Grassell
It’s Thanksgiving week, which, ultimately, gives way to the madness of Black Friday and the ensuing holiday-shopping season. As you plan your holiday strategy, try incorporating “The Santa Playbook” into your efforts this year. Just as the jolly, old man makes his list and checks it twice to find out who’s naughty and nice, you should do the same for your business. Read the full article…
22Nov
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Facebook Gets Email
Kyle O'Boyle
With all of the innovations and new features Google has been tossing out in the last month or so, it seems Facebook is tired of being ignored. Yes, the rumors are true, Facebook now has email. Facebook has finally released what was code-named Project Titan (leaked all the way back in February) and internally nicknamed “the Gmail killer” to the public, and it is sure to cause some unrest in the world of email.
Read the full article…16Nov
