The social-marketing arm of 15miles is currently celebrating one of its biggest success stories to date. Our long-standing partnership with Farmers Insurance is going more interactive all the time. Recently, we worked closely with Farmers corporate offices to engage in “strategic development of social-media initiatives, corporate implementation and personalized Facebook pages for local agents.” Read the full article…
Archive for Social Networking
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15miles + Farmers + Zynga = A Match Fit for FarmVille
Cory Grassell
20Oct
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Will “The Social Network” Change Facebook’s Status?
Joanna J. Cheney
Since early this year, you’ve been hearing about “The Social Network,” aka the Facebook movie. Like me, you may have even seen the final product upon its nationwide release this past weekend, along with an estimated $23 million worth of movie-goers.
The commercials for the film say it all with the tag line “You don’t get to 500 million friends without making a few enemies,” implying there may be a substantial reason to not “Like” Facebook co-founder Mark Zuckerberg. Let’s just say I now know why he made a $100 million dollar donation to the Newark, NJ public school system the week before the film’s release. Read the full article…
04Oct
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Twitter’s Redesign More Marketing Friendly
Kyle O'Boyle
Twitter has always been proud of representing life in “140 words or less,” but with their new site redesign, it seems life will be getting a little more interesting and less text-only. Last week, Twitter revealed the new features and appearance of their popular social network-microblog website, which will now include a split-pane home page that integrates photos and video directly onsite. The new layout and features are only visible to a random selection of users (increasing daily) and can be turned on/off until it is finalized in the coming months.
Read the full article…20Sep
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Delta Aims for the Sky With New Facebook Partnership
Jill Jansen
It looks like flying the friendly skies may have gotten easier for fans of Delta Air Lines, thanks, in part, to a new partnership with Facebook. It was announced yesterday that Delta launched a new “Ticket Window” tool on its Facebook page, which now allows passengers to book flights directly without leaving the social-media site. This move is the first for any major airline, although many airlines have had major success using social-media platforms (i.e., Twitter and Facebook).
Read the full article…13Aug
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Is Social Media Trustworthy? The Results Are In!
Brittany Meye
It’s easy to tell businesses that social media is an important part of an effective local search campaign, but whether or not consumers are finding this information trustworthy is the real question. eMarketer’s “What Makes Social Media Trustworthy” provides its latest results for social media; it measures the sources and features for which users perceive information to be most trustworthy.
Read the full article…13Aug
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What’s Happening With Twitter?
LeAnn Hoksch
Twitter, the real-time information network that provides users ongoing engagement with each other, has recently monetized their natural feed through a combination of promoted tweets, trends and even one particular feed (@earlybird) that retweets special offers. Back in April when Twitter began offering these paid placements, some pretty big names signed on, including Sony Pictures, Red Bull, Starbucks and Best Buy.
Read the full article…12Aug
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Drawing Conclusions: Social-Media Dos and Don’ts
Cory Grassell
As more clients venture into the evolving, expanding and sometimes-unchartered world of social media, a common question we hear is:
“Should our business have a social presence online just to have one, even if we don’t develop or update it?”
The short answer is “no,” but let’s delve deeper into why this is not recommended.
Read the full article…26Jul
