A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase a few years ago. We don’t really see those words anymore but the industry still buzzes about the power of engaging multiple media channels together and watching how they impact one another, which they absolutely do. Read the full article…
Archive for Social Search Optimization
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Cross-Channel Marketing: Super Bowl and Beyond
Rebekah Thomas
04Feb
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Google Raises Importance of Social Media and User Reviews
Jacob Ciha
It looks like Google wants a piece of the social media pie. Yesterday, search engine reps announced the launch of the beta version of Social Search. This new feature allows content created by your online social contacts to appear within the search results. Google pulls this information from what is present in your Google profile.
Read the full article…28Jan
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Here’s to Sparkly New and Second Chances, Too!
Jamie LeRoy
Everywhere I look, it seems people are making New Year’s resolutions. It’s a time of new beginnings, and, as I’m sure you’ve noticed, everyone wants to try their luck at 2010 predictions. All too often, we see the beginning of January as a clean slate when anything is possible. I completely encourage this behavior, as I, too, think of the possibilities that a new year holds for us. But, at some point, you need to look back and make sure that you’re still on the right path. I know we’d all like to forget the economic woes of 2009, but we have to remember that our past experiences will shape how we do things in the future.
Read the full article…06Jan
