You can’t get much more effective than targeting users who have already shown interest in a product with related ads – right?
If executed carefully, the practice of retargeting ads could be a very powerful technique for achieving high conversion rates and bringing back visitors who left your site.
Read the full article…
26Aug
While mobile search is surging, 30 percent of U.S. marketers are still unsure about the importance of an optimized mobile-search plan. In a recent Adotas article, “Right Here, Right Now: Local Advertisers and Mobile,” 15miles CEO Mike Flanagan outlines some mobile statistics that put that 30 percent into hiding.
There is no bashing or insult throwing, just plain facts. The importance of local search and mobile is highlighted, as well as consumer expectations. These pieces fit together beautifully to show that local-mobile-search programs can produce results. Read the full article…
04Aug
Every month, TMP Directional Marketing and our interactive-services division 15miles work in conjunction to produce a newsletter filled with factoids, tidbits and headlines that relate to the local-search industry. Our news comes to you direct if you have registered to receive our e-mails every month, or you can get it here and on our Facebook and Twitter pages:
Like every month, our newsletter is written in a straightforward style, providing quick insights into the marketing world. Here is just a sampling of what you will find in our July edition of July edition of StraightForward. Read the full article…
27Jul
If you’re trying to avoid controversy, there are two topics that come to mind that are off-limits – politics and religion. But if you want to read an interesting article, these are also the two topics that will surely spark interest, no matter what people think. In Mike Flanagan’s latest Adotas article, “Social Media Lessons From Politicians,” he dares to toe the line of controversy…but only briefly. Read the full article…
15Jul
You’re invited. But you have to hurry. While space isn’t limited, the time between now and next Tuesday is.
On Tuesday, July 13, 15miles is hosting a FREE webinar in partnership with Search Engine Strategies (SES). This event marks our month-long countdown to one of the biggest industry conferences, SES San Francisco, to take place from August 16 to August 20.
Read the full article…
08Jul
“Houston, we have a problem.”
This is what businesses may be thinking, given the recent PR and communication upsets happening in the online and offline world. However, with the right crisis management tools and an effective communication plan, these disasters can be avoided. Read the full article…
23Jun
Brand crises are not rare events. Unfortunate circumstances and the surrounding media coverage have put companies such as Jack in the Box, Taco John’s and Domino’s in the news. And in an age when professional athletes now serve as brand names, Tiger Woods’ public-relations fiasco dominated headlines earlier this year.
Such mentions prove that even well-known, established brands are fragile. But how these businesses respond in the wake of crises can determine their reputations and the survival of their brands. In fact, crisis response may change the crisis itself. Consider, for example, recent dilemmas for Toyota and BP. Despite your endorsement or reservations of either company, both can teach us a lesson or two about managing crisis communications. Read the full article…
22Jun
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