I spent yesterday attending the OMMA Mobile Conference in Times Square. In retrospect, everything, from the list of speakers to the content provided in the various sessions, was very impressive. It was not a sales pitch masqueraded as a conference. So if the speakers were engaging and if the content was informative, what did I learn?
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Archive for tmp directional marketing
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Crawl, Walk, Run and HTML5: My Day at OMMA Mobile
Michael Flanagan
13May
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Advertising Age Names 15miles a Top-25 Agency
Cory Grassell
It has been a busy spring for TMP Directional Marketing and 15miles. A recent list from Advertising Age is just the latest in what has been a couple months of accolades. In its annual “Agency Report” for 2010 released last week, Advertising Age ranked 15miles as a top-25 search-marketing agency in the U.S. (our position of nineteenth is a one-spot improvement over results for 2009). This report, which is based on annual revenue, comes soon after we reported year-over-year revenue growth of 38 percent compared to Q1 2009, with major gains in the areas of social-media marketing and SEO campaigns.
Read the full article…11May
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Gregg Stewart on ClickZ: Is Google Becoming the New Ma Bell?
Jamie LeRoy
If you were born anytime after 1983, you may be scratching your head wondering the same thing I was…
Who or what is Ma Bell?
Unfortunately, it didn’t ring a bell (pun intended) until I read the rest of Gregg Stewart’s ClickZ article and was able to see the connection. For the simpletons like myself, Ma Bell refers to the conglomerate that held a complete monopoly over all telephone service in most areas of the U.S. throughout much of the 19th and 20th centuries. They brought communication to consumers and businesses. Fast forward to today, and you’ll see that Google is, in essence, a modern-day Ma Bell in regards to local search.
Read the full article…06May
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2010 YPA Conference Recap: More Than Meets the Eye
Jane Wamsley
As the Yellow Pages industry continues to evolve, so, too, do its major players and interfaces. So it only makes sense, then, that the Yellow Pages Association (YPA) rolled out two new offerings during its appropriately themed “Transformers” conference earlier this week.
Read the full article…23Apr
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Mike Flanagan on the Dominance of Facebook
Jamie LeRoy
Have you heard the news? Facebook is huge! To say that Facebook is huge does not require any stretch of the imagination. What will require a little faith, though, is saying that Facebook may someday take the reins from Google in terms of unique visitors.
In his latest Adotas Article, “Facebook Is the Internet?” Mike Flanagan (CEO) dives into how Facebook has become so needed by consumers and brands that it now has more unique visitors than Yahoo! (according to Compete data). It also leads the pack in user engagement over Google, Yahoo! and Bing.
Read the full article…21Apr
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Is the Recession Over?
Sherri Albus
At the beginning of April, the National Bureau of Economic Research had this to say about declaring an end date to the recession: “Although most indicators have turned up, the committee decided that the determination of the trough date on the basis of current data would be premature.” Although there have been some indications that the recession has turned around, the committee stopped short of saying that the recession is over.
20Apr
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TMP Directional Marketing Wins YPA Industry Excellence Award
Jamie LeRoy
We’re in the midst of the YPA Conference, set to conclude on Tuesday. This year’s theme, “Transformers,” centers around changes in the Yellow Pages industry. We all know that print Yellow Pages are declining, which calls for a need to transform. I’m not going to take the glass-half-empty approach. Instead, let’s take a look at some of the prominent figures attending this year’s conference for examples of successfull transformations.
Read the full article…19Apr
