Think about the last time you used a print map for…anything. Perhaps you still have an outdated atlas on your car’s backseat floor. Or maybe old versions of state and national maps are crammed into your glove box. Chances are, you have consulted your GPS device, mobile smartphone or laptop for interactive maps the last time you required navigation assistance. This is not surprising, as the world of mapping and navigation has taken off.
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Archive for tmpdm
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Gregg Stewart on How Maps Transform Local Search
Cory Grassell
11Mar
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February Issue of StraightForward Marketing Newsletter
Cory Grassell
Just released! Read the February issue of StraightForward marketing newsletter, and stay updated on the latest industry and agency news.
Read the full article…26Feb
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Free TMPDM/15miles Webinar Announced
Cory Grassell
Topic: Q1: A Retrospective
Date: Thursday, March 18, 2010
Time: 2:00 p.m. EST
Cost: FREE
As we have done in the past, we are offering a free webinar to reflect on the past quarter. Properly titled, “Q1: A Retrospective,” this webinar will cover major news in the world of search during the first quarter of 2010.
What was new? Which trends emerged or quickly fell to “fad” status? These questions are just the tip of the iceberg of what we’ll cover. We will also help set the stage for the quarter to come. Join marketing experts from TMP Directional Marketing and 15miles, our interactive division, for this live webcast on March 18, 2010, at 2:00 p.m. EST. Register for Q1: A Retrospective today! More details to come soon about our quarter in review.
Read the full article…17Feb
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Borrell Associates’ Local Online Advertising Conference
Cory Grassell
It’s hard to believe that we’re full swing into the trade show, conference and expo season! And to kick it all off, 15miles sent the best local-search marketers to New York City today for Borrell’s Local Online Advertising Conference. This event is hosted by Borrell Associates, which is a research and consulting firm that tracks local advertising and helps media companies develop executive strategies.
From February 8 to 9, 2010, we’ll join industry leaders responsible for developing, managing, marketing, and selling technology-related services and solutions. This year’s theme, “Business of Making Money,” focuses on online advertising business models and strategies to help marketers optimize the value and return of their interactive efforts. In other words, two days will be devoted to helping businesses generate revenue from their interactive and online operations.
Read the full article…08Feb
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Register for Our Free Webinar on Common Local Search Pitfalls
Cory Grassell
Topic: Common Local Search Pitfalls (and How to Avoid Them)
Date: Thursday, March 4, 2010
Time: 1:00 p.m. EST
Presenter: Gregg Stewart
Cost: FREE
Where does your company rank versus the competition during the critical moment of purchase selection? Did you know that 80 percent of consumers shop locally once they have identified a business from which to purchase?
We’re kicking off our free webinar series for 2010 in a big way. 15miles president and local search expert Gregg Stewart will present this webcast, “Common Local Search Pitfalls (and How to Avoid Them),” with a focus on managing a well-optimized campaign to help consumers find your business locally (and choose you over the competition) during the critical moment of purchase selection.
Read the full article…04Feb
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Participate in SEMPO’s State-of-the-Market Survey
Jamie LeRoy
Wanted: your input.
For the sixth consecutive year, SEMPO will launch its annual State-of-the-Market Survey to gauge search marketing budgets and trends. In the past, this survey focused specifically on organic search optimization and paid search. In 2010, though, the survey will also include social media as a component of search marketing.
Read the full article…03Feb
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Taken a Look at Your Media Investments Lately?
Jamie LeRoy
Today, I read a great article that asked when CMOs (chief marketing officers) would receive the wake-up call that budgets need to be shifted toward online marketing. This is not to say that all of your marketing budget should go online, but, not surprisingly, traditional media is declining, and online marketing is increasing.
Speaking from an insider’s perspective, it’s clear that this trend is increasing, but I agree with the article’s author that some CMOs may be waiting until there is a fire lit under their feet to create such a drastic shift in budgets.
Read the full article…22Jan
