Brittany Meye
15miles, Local, Mobile, PR, tmp directional marketing, tmpdm
While mobile search is surging, 30 percent of U.S. marketers are still unsure about the importance of an optimized mobile-search plan. In a recent Adotas article, “Right Here, Right Now: Local Advertisers and Mobile,” 15miles CEO Mike Flanagan outlines some mobile statistics that put that 30 percent into hiding.
There is no bashing or insult throwing, just plain facts. The importance of local search and mobile is highlighted, as well as consumer expectations. These pieces fit together beautifully to show that local-mobile-search programs can produce results. Read the full article…
04Aug
Cory Grassell
15miles, PR, tmp directional marketing, tmpdm
Every month, TMP Directional Marketing and our interactive-services division 15miles work in conjunction to produce a newsletter filled with factoids, tidbits and headlines that relate to the local-search industry. Our news comes to you direct if you have registered to receive our e-mails every month, or you can get it here and on our Facebook and Twitter pages:
Like every month, our newsletter is written in a straightforward style, providing quick insights into the marketing world. Here is just a sampling of what you will find in our July edition of July edition of StraightForward. Read the full article…
27Jul
Jamie LeRoy
PR, tmp directional marketing, tmpdm
If you’re trying to avoid controversy, there are two topics that come to mind that are off-limits – politics and religion. But if you want to read an interesting article, these are also the two topics that will surely spark interest, no matter what people think. In Mike Flanagan’s latest Adotas article, “Social Media Lessons From Politicians,” he dares to toe the line of controversy…but only briefly. Read the full article…
15Jul
Cory Grassell
15miles, Branding, tmp directional marketing, tmpdm, webinar
You’re invited. But you have to hurry. While space isn’t limited, the time between now and next Tuesday is.
On Tuesday, July 13, 15miles is hosting a FREE webinar in partnership with Search Engine Strategies (SES). This event marks our month-long countdown to one of the biggest industry conferences, SES San Francisco, to take place from August 16 to August 20.
Read the full article…
08Jul
Cory Grassell
15miles, POV, PR, tmp directional marketing, tmpdm
Brand crises are not rare events. Unfortunate circumstances and the surrounding media coverage have put companies such as Jack in the Box, Taco John’s and Domino’s in the news. And in an age when professional athletes now serve as brand names, Tiger Woods’ public-relations fiasco dominated headlines earlier this year.
Such mentions prove that even well-known, established brands are fragile. But how these businesses respond in the wake of crises can determine their reputations and the survival of their brands. In fact, crisis response may change the crisis itself. Consider, for example, recent dilemmas for Toyota and BP. Despite your endorsement or reservations of either company, both can teach us a lesson or two about managing crisis communications. Read the full article…
22Jun
Cory Grassell
15miles, PR, tmp directional marketing, tmpdm
When CEO Mike Flanagan came across the following statistic, he knew something had to be said: 81 percent of businesses implement their own paid-search programs, up from 78 percent in 2009. Meanwhile, agencies that engage in paid-search programs dropped from 86 percent in 2009 to 76 percent in 2010.
That data forms the basis of his June article for Adotas, “The Limitations of In-House Paid Search.”
Read the full article…
18Jun
Cory Grassell
15miles, tmp directional marketing, tmpdm
Grilling. The beach. Baseball. Apple pie. These are all things synonymous with the Great American Summer, unofficially set to kick off this weekend. Whether you’re heading to the cabin, firing up the grill or attending a parade this Memorial Day, we have a little light reading to add to your summer reading list.
Read the full article…
27May
