As media continues to push toward digital, lead generation will also be affected. Like other tactics, lead generation will have to evolve in order to keep pace with consumers’ changing behaviors. By adapting, companies will remain relevant with consumers in an ever-changing landscape. That’s the focus of this year’s TARGUSinfo Interactive Insights Summit.
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Archive for tmpdm
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TARGUSinfo Interactive Insights Summit 2010
Cory Grassell
13Oct
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“Local Search Usage Study”: Free Webinar
Cory Grassell
On the heels of yesterday’s public release of our annual Local Search Usage Study, we are excited to announce a free webinar that will take place on Wednesday, October 27 at 2:00 p.m. EST. The experts at TMP Directional Marketing and our interactive-services division 15miles will walk registrants through the findings of this year’s study. Every year, we partner with comScore, an industry leader in metrics reporting, to monitor, assess and analyze how consumers are using different types of media in their quest for local-business information.
Read the full article…05Oct
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“Local Search Usage Study 2010″ Released
Erin Oechsner
Our long-awaited Local Search Usage Study results are finally here! Every year, we partner with industry leader comScore to conduct a study on consumers’ local-search behaviors. This year marks the fourth wave of our study, and, as always, the results continue to uncover major shifts in the marketplace. Gregg Stewart officially debuted the data on Monday morning at SMX East, but, if you missed his presentation, keep reading to find out how to get your hands on the study.
Read the full article…05Oct
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Is Google Instant “Instant Local Search”?
Cory Grassell
With the buzz surrounding Google Instant lately, marketers and business owners are beginning to question this new feature’s impact on search results and their brands’ visibility within them. As the search landscape continues to push further into local markets, Google Instant definitely plays a role within the consumer’s quest for local-business information. From the use of long-tail keywords to continuously changing search results as you type, businesses must be aware of the benefits and risks associated with Google Instant.
Read the full article…04Oct
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SMX East This Week; SES Chicago Two Weeks Away
Cory Grassell
While trade show and conference season reaches a high point early in the calendar year, there is no shortage of events in Q3. That’s because this is the time of year when many business owners, marketers and advertisers start to seriously consider their plans for the coming year. Budgets, communication plans and marketing strategies are just some of the critical factors that deserve consideration and implementation.
At 15miles, we’re providing ample opportunities to network with us in the coming weeks.
Read the full article…04Oct
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Local Search Usage Study: How to Get the Results
Cory Grassell
As the weather is changing, so, too, are consumers’ search behaviors. Every year, we monitor changing trends regarding how consumers access information about local businesses, and we release our findings in autumn. Our annual Local Search Usage Study has been conducted (in partnership with comScore), and we’re only a week away from the first, public release of this year’s data. The debut will take place at SMX East between October 4 and October 6.
For all the ways you can access our study results, including a free webinar and a comprehensive white paper, download a complimentary copy of our StraightForward newsletter (September issue).
Read the full article…28Sep
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SMX East: Two Weeks and Counting
Cory Grassell
We’re officially at the two-week mark for SMX East in New York City. On October 4, 5 and 6, search marketers from far and wide will descend upon NYC to discuss trends, techniques and strategies to increase conversions and sales. Each time this event is held, it proves to be one of the biggest and best in the industry. And you have several opportunities to network with 15miles, the interactive-services division of TMP Directional Marketing.
Read the full article…20Sep
