Jon Legler
Google, SEM, SEO, Tools, Web Analytics
Spring is in the air, and Google is doing a little bit of cleaning up. Recently they announced an updated release of Google Analytics that is currently in Beta. This release includes a drastic change for the look and feel of the interface, as well as some hierarchical changes that allow for a deeper level of customization.
The main navigation bar has been updated, and now more closely mirrors what we have been seeing lately from Google in general. Other than things being named slightly differently, there is nothing too surprising here. To get to the big changes you have to dig a little bit deeper. Read the full article…
23Mar
Jon Legler
PPC, SEM, Tools
In running a pay-per-click campaign the most commonly stated goal is to show your ad when a consumer is looking for your goods or services. Equally important is making sure that an ad does not show when a consumer is looking for services that do not apply to the advertiser’s business. One way to prevent unwanted traffic is through the use of negative keywords. A keyword will trigger and ad to show; a “negative” keyword will ensure that it does not. This means that an ad will not be served in situations that will drive little or no quality traffic. Once an appropriate negative keyword set has been put into place, improvements in CTR, Quality Score, conversion rate, cost per conversion and revenue can be expected. Now that we have gone over the basics and benefits, let’s dig a little deeper with an example and some advanced options. Read the full article…
21Jan
Andrea Loar
Tools, Twitter
On August 12th, Twitter rolled out an even easier way to share information by rolling out the Tweet Button.
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13Aug
Jon Legler
Behavioral Targeting, Tools, Web Analytics, online marketing
I attended two presentations last week that discussed tools that can be used to gain insight into how user behavior on landing pages can be tracked for optimization purposes; one by Dr. Tal Schwartz and another by Tim Ash. As a psychology major, any way that analyzing how a user behaves on site and using this for optimization purposes, is very interesting to me. They discussed various tools that allow you to analyze behavior using different means such as heat maps, conversion funnels, and form reporting.
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07Jun
Valerie Schlosser
Search News, Social Media, Tools
It’s the first breakout presentation of the day and the presenter is Rand Fishkin. One of the first and most valuable tools I was exposed to when I began my career was SEOmoz, so I’m always excited to hear what he has to say.
As internet usage has evolved, it has come time for the engines to recognize the need to mirror that evolution. And as such, Fishkin makes the point that the engines see the need for social data to be integrated in order to improve their algorithms. Real time social streaming brings cultural relevance to search results (ex: health care reform – searches will generate not only informational results but general buzz).
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27May
Scott Phillips
Mobile, SEO, Tools, iPhone
Have you ever been surfing the web on your iPhone and wondered , “boy I sure do wish I could look at some of the basic SEO elements of this highly ranked website” but then reality set in that you couldn’t? Well reality better not get too comfortable now that Infinidigm, Inc. has released their SEO content analyzer for the iPhone.
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29Oct
Quinn Sheek
Google, Reputation Management, Tools
Regardless of job title, if you are in the marketing, advertising or consulting business you are going to be expected to house a vast amount of knowledge about your clients. Knowing the services they provide, products they sell, what differentiates them from the competition, their target audience, branch locations, etc. can be a challenge, but a manageable one with the right training and resources. On the other hand, keeping up with your clients visibility online with an immeasurable number of news periodicals, blogs and videos could be another story all together.
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21Aug
