Archive for Twitter

  1. Tweeting Just Got Easier

    Andrea Loar

    On August 12th, Twitter rolled out an even easier way to share information by rolling out the Tweet Button.

    Read the full article…

    No Perspectives

    13Aug

  2. What’s Happening With Twitter?

    LeAnn Hoksch

    Twitter, the real-time information network that provides users ongoing engagement with each other, has recently monetized their natural feed through a combination of promoted tweets, trends and even one particular feed (@earlybird) that retweets special offers. Back in April when Twitter began offering these paid placements, some pretty big names signed on, including Sony Pictures, Red Bull, Starbucks and Best Buy.
    Read the full article…

    No Perspectives

    12Aug

  3. TweetUp’s Genius: Signal-to-Noise Ratio

    Kevin Marsh

    In general, I am skeptical when “advertisements” and “social media” are spoken in the same breath. Social media is supposed to be consumer driven, inclusive and authentic. But advertisements are driven by business, tend to be intrusive and create a lot of noise. So the idea of them together is an oxymoron. This brings us to news about their intermingling.

    TweetUp is a new start-up that launched this week. It is basically a Twitter search engine, except that it has a built-in ad platform. TweetUp’s mission is to “…bring great tweets and tweeters to all the content and locations that are important to [users].” The idea of TweetUp is to eliminate noise in Twitter streams, rather than introduce it.
    Read the full article…

    No Perspectives

    15Apr

  4. Twitter Jumps Into the Paid Advertising Mix

    John Albers

    Show me the money! After staying away from a monetary system, social giant Twitter finally gave into the almighty dollar. Recently, Twitter revealed its ad model for “Promoted Tweets.” This marks the first phase of Twitter’s paid-advertising initiative with select businesses, such as Best Buy, Red Bull, Sony Pictures and Starbucks, already on board. Paid advertisements will appear at the top of the search results when a Twitter user searches for a keyword that an advertiser bought.

    Read the full article…

    No Perspectives

    15Apr

  5. Superpages Helps Advertisers Gain Presence on Twitter

    Michael Kust

    This week, Superpages.com announced a new value-added service: It will now be providing coupons via Twitter. Superpages’ original Twitter account allows Twitter users to search for a product/service and geography, and the company responds with relevant local-business information. Superpages upped the ante by setting up 72 city-specific Twitter accounts that users can follow for business coupons in their areas.
    Read the full article…

    No Perspectives

    19Mar

  6. Mobile Access of Facebook and Twitter Soars

    Carrie Tobiason

    Need more evidence that social networking is a true phenomenon? Look no further than a recent comScore study on social-media use via mobile browsers. The study found that social sites Facebook and Twitter have experienced triple-digit growth from users accessing the sites via their mobile phones since January 2009. Read the full article…

    No Perspectives

    05Mar

  7. Twitter users causing their own robberies!

    Joey Woodbury

    Twitter users beware you are causing your own Twoubles; you may inadvertently become an accomplice to a robbery, at your own house!

    PleaseRobMe.com is now aggregating Twitter/FourSquare posts and letting viewers of their website know when the homes of Twitter users check in and are not at home.

    Read the full article…

    [ 1 ] Perspectives

    25Feb