Kelsey Johnson
Google, Places, Social Media, Twitter
In an ongoing effort to increase location reviews, Google has introduced a new feature on Google Maps for Android, which gives users the option to post their reviews right to their Twitter page.
A previous update to Google Maps included a new Hotpot rating feature that allows users to share their ratings and reviews with others so they can check them out before visiting that location. The latest version of Google Maps for Android (version 5.2) now further utilizes the Hotpot feature by allowing users to instantly share their location reviews via Twitter. Prior to this feature, reviews appeared on Google search results, Places and Hotpot, but the Twitter addition will allow a broader audience to read the reviews and increase Google’s presence in social media.
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07Mar
Kyle O'Boyle
Social Media, Social Networking, Twitter, facebook
In fall 2007, social media giant Facebook rolled out their Facebook Ads platform. From that moment on, social media advertising has been the “hip” thing to do in the online marketing world. In fact, a report released yesterday by eMarketer projects massive increases in ad spend on social media sites, with a nearly $2.5 billion worldwide spending increase for 2011. Projections like these make it obvious that social advertising is transforming from a trendy marketing strategy into a solid online marketing necessity.
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25Jan
Kyle O'Boyle
Social Media, Social Networking, Twitter
Twitter has always been proud of representing life in “140 words or less,” but with their new site redesign, it seems life will be getting a little more interesting and less text-only. Last week, Twitter revealed the new features and appearance of their popular social network-microblog website, which will now include a split-pane home page that integrates photos and video directly onsite. The new layout and features are only visible to a random selection of users (increasing daily) and can be turned on/off until it is finalized in the coming months.
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20Sep
Andrea Loar
Tools, Twitter
On August 12th, Twitter rolled out an even easier way to share information by rolling out the Tweet Button.
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13Aug
LeAnn Hoksch
Social Media, Social Networking, Twitter
Twitter, the real-time information network that provides users ongoing engagement with each other, has recently monetized their natural feed through a combination of promoted tweets, trends and even one particular feed (@earlybird) that retweets special offers. Back in April when Twitter began offering these paid placements, some pretty big names signed on, including Sony Pictures, Red Bull, Starbucks and Best Buy.
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12Aug
Kevin Marsh
POV, Social Media, Social Networking, Twitter
In general, I am skeptical when “advertisements” and “social media” are spoken in the same breath. Social media is supposed to be consumer driven, inclusive and authentic. But advertisements are driven by business, tend to be intrusive and create a lot of noise. So the idea of them together is an oxymoron. This brings us to news about their intermingling.
TweetUp is a new start-up that launched this week. It is basically a Twitter search engine, except that it has a built-in ad platform. TweetUp’s mission is to “…bring great tweets and tweeters to all the content and locations that are important to [users].” The idea of TweetUp is to eliminate noise in Twitter streams, rather than introduce it.
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15Apr
John Albers
Social Media, Social Networking, Twitter
Show me the money! After staying away from a monetary system, social giant Twitter finally gave into the almighty dollar. Recently, Twitter revealed its ad model for “Promoted Tweets.” This marks the first phase of Twitter’s paid-advertising initiative with select businesses, such as Best Buy, Red Bull, Sony Pictures and Starbucks, already on board. Paid advertisements will appear at the top of the search results when a Twitter user searches for a keyword that an advertiser bought.
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15Apr
