Marketers are beginning to tap into the popular social networking site Twitter to provide exclusive access to offers and promotions. Online coupons are not new or unique, but they’re perfect promotions. For online Twitter users, it’s 1.) see the tweet, 2.) print and 3.) present the coupon to get the deal. The only issue is people who access Twitter on a mobile handset. These Twitter users can’t print coupons, so will businesses honor them? Read the full article about Twitter coupons.
Archive for Twitter
-
Businesses Benefit From Twitter Coupons
Jacob Ciha
01Oct
-
Social Media Woes for Sara Lee
Jamie LeRoy
No one will dispute that there is a lot of press about social media. It comes at us with all of these interesting findings, successful case studies, how-to tips for starting up your own social media efforts and much more. So it shouldn’t come as a surprise that more people are venturing out on their own to try social media with their brands that we’re starting to see more of what does NOT work than what does work.
Read the full article…25Sep
-
Superpages Leverages Twitter to Power up Local Search Results
Jessica Rowe
Maximizing advertising dollars is always a priority for companies. Now more than ever, companies are looking for ways to get more out of every advertising dollar, given the current economy and budget limitations. Program optimization, enhancement and cross-channel promotion are ways 15miles is working with clients to ensure their ROI and brand visibility are high, while adhering to their budgetary constraints.
Idearc’s Superpages is now simplifying these tasks by incorporating its online product with Twitter, melding Internet Yellow Pages and local search with social media marketing. Call it social search, connecting on-the-go consumers with their growing need for local results within a tool their already adopting – Twiitter. Integrating the multiple platforms of Superpages and Twittter into an integrated user experience.
04Sep
-
Could Twitter’s Geo-Targeted Trojan Horse be the next component of Local Search?
LeAnn Hoksch
In a recent post on MediaPost News, Laurie Sullivan addresses the pro’s & con’s of Twitters possible geo-targeted search tactics.
Advertising and marketing industry experts have begun scratching their heads, trying to figure out what’s in it for them after Twitter reported that it would let app developers pull geo-location information through an application programming interface (API).
Some believe the move — which enables users to share their location with every tweet — could bring Twitter a little revenue, but a lot of controversy and security issues.
Local SEO Guide Andrew Shotland suggests in a blog post that Twitter might become the “Trojan horse (or bird) of local search.” He writes that this could lead to all sorts of funky services, such as a site that tracks the locations of Twitter spammers for people to drop nukes on … if they are dumb enough to opt in.
For example, the company could process mobile ecommerce transactions for Wrigley Field, which might want to tweet a message to consumers within a two-mile radius about extra tickets just before a Chicago Cubs game.25Aug
-
Twitter To Provide Location Data
Jacob Ciha
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
“A new API will allow developers to add latitude and longitude to any tweet,” wrote Stone, adding that with “accurate, tweet-level data” you can immediately toggle to the tweets from users in your neighborhood or city — even if you do not follow them. It would also be of use to Twitterers at events “like a concert or even something more dramatic like an earthquake.”
22Aug
-
Twitter Is Growing Without a Major Youth Following
Cory Grassell
The Twitter craze is difficult to explain, but it’s a social media phenomenon that is attracting visitors at record rates. And the buzz over this social network’s online and mobile platforms is not showing signs of slowing.
In 2008, Compete — a web analytics company — released data that suggests Twitter’s website usage (not counting mobile clients) grew by a mouth-dropping 752 percent, after it started that year with an average of only 500,000 unique monthly visitors (visitors encompass registered users and those who visited the site without signing up for active accounts). By year’s end, Twitter boasted an average 4.43 million unique monthly visitors, with more than one million in December alone. More recently, comScore — a digital marketing measurement company — reported that through June 2009 Twitter had 11.5 million active Twitter accounts and 44.5 million unique monthly visitors worldwide (up by 19 percent compared to May 2009). With 24.5 million of these unique monthly visitors residing outside the U.S., Twitter has indeed gone international. Read the full article…
19Aug
-
Twitter’s Impact on Marketing
Jessica Rowe
There are two competing schools of thought in the advertising world about Twitter. The first camp thinks Twitter is “all that” and it will transform how marketing happens and it will definitely live up all of the expectations. The second thinks Twitter is a fad like the pet rock and the Furby that will pass quietly into the night after the novelty passes, or you forget to fake feed it. Without a doubt, Twitter gets traffic, 21 million unique visitors in June according to Compete data, but so what? Does traffic translate into marketing success? New data gives insight into what the tweeting is all about. Read the full article…
18Aug
