When reports of the devastating earthquake that rocked Haiti yesterday afternoon poured in, concerned individuals worldwide immediately began relying on real-time search and social networks to obtain information and learn what they can do to help. Just hours after the deadly quake struck, searching “Haiti relief” on Google, Bing, Yahoo! and Ask produced an array of search results. Haiti-related search terms were also already included in query suggestions on Google and Bing.
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Archive for Universal Search
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Real-Time Search, Social Networks: Keys for Haiti Relief
Jane Wamsley
13Jan
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A Flashback to 2000 and the (Un)Effect of Y2K
Jill Jansen
As we embark upon a new decade and enter 2010, it seems like ancient history to recall everything that has happened over the last ten years. As most of us remember, there was much hype and panic built up as we entered the 21st century. Most of this speculation was caused by the frenzy surrounding what was known as the Y2K “bug.” However, as the clock struck midnight on 2000, Y2K came and went without any tribulations.
12Jan
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Cyber Monday Ushers in Online Holiday Shopping Season
Cory Grassell
Happy Cyber Monday! Today is the unofficial start of the online holiday shopping season. A few days ago, we celebrated Black Friday, which signifies the busiest shopping day of the year, as consumers headed to traditional, brick-and-mortar storefronts to take advantage of amazing doorbuster deals. Online marketers use Cyber Monday discounts to entice shoppers who were unable (for whatever reasons) to get the deals they had hoped for on Black Friday. Read the full article…
30Nov
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Claiming Your Google Maps Listing
Scott Phillips
Commercial business owners of the world, I’m going to give you the best piece of advice you’re going to receive all day. This piece of advice could not only increase your sales but could also prevent your competitors from staking your claim. The advice? Claim your business listing in Google Maps.
24Sep
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Is Social Search the Future for Search Marketing?
Cory Grassell
Let’s face it. Major search engines such as Google are effective for certain types of searches, including research for a particular topic. But some topics are challenging to find on Google (especially on the first results page) and can be answered more quickly by asking a trusted peer or network of social contacts. That’s the concept of a new start-up called Aardvark. This latest advancement in search is a hybrid of Internet search and social media. In fact, experts dub it as a new type of online search — social search — and it may just change the way consumers find what they’re seeking. As a leading search agency, we’re constantly monitoring these new developments to keep you at the forefront of search marketing.
25Aug
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Got a Hunch? New Search Site Provides Consumers With Answers.
Cory Grassell
Internet start-ups seem to appear almost daily, keeping online marketers on their toes for the latest technology and platforms to stay ahead of the competition. A recent search start-up — Hunch — provides another avenue for consumers to find and connect with your business. But because Hunch is fueled by user-generated content stemming from consumers’ experience with your brand, you’ll find benefit in engaging in social monitoring.
24Aug
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Google Enhances Local Search Results
Scott Phillips
In their latest round of improvements to their Google Maps product, Google has announced they will be displaying images in their SERPs along side the maps results for some geographic-based searches. This move has been pegged by Google as an update that benefits the user in that there are now images associated with the location to paint a clearer picture of its appearance.
13Jul
