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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Usability/Design</title>
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		<title>Value of a Content Management System for Small Businesses</title>
		<link>http://www.searchperspective.com/2011/02/01/value-of-a-content-management-system-for-small-businesses/</link>
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		<pubDate>Tue, 01 Feb 2011 19:19:49 +0000</pubDate>
		<dc:creator>TJ Dinsmoor</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[online marketing]]></category>
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		<description><![CDATA[Small businesses can learn how using a content management system can help them turn their website into the most powerful internet marketing tool they have. Content management systems give SMBs the ability to control their sites without the knowledge of web programming. ]]></description>
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		<title>Finding Your Brand&#8217;s Design Voice</title>
		<link>http://www.searchperspective.com/2010/02/12/finding-your-brand-design-voice/</link>
		<comments>http://www.searchperspective.com/2010/02/12/finding-your-brand-design-voice/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 15:59:28 +0000</pubDate>
		<dc:creator>Elise Georgeson</dc:creator>
				<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[online social properties]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social properties]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interfaces]]></category>
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		<guid isPermaLink="false">http://www.searchperspective.com/?p=2642</guid>
		<description><![CDATA[What does your website say? Is your brand messaging consistent across all platforms? Web designers struggle with helping clients find their voices.]]></description>
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		<title>Chew on This: Number of Clicks Versus Click Quality</title>
		<link>http://www.searchperspective.com/2010/01/14/number-of-clicks-quality-improve-user-experience/</link>
		<comments>http://www.searchperspective.com/2010/01/14/number-of-clicks-quality-improve-user-experience/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 13:41:25 +0000</pubDate>
		<dc:creator>Cory Grassell</dc:creator>
				<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[click through rate]]></category>
		<category><![CDATA[click tracking]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[Three-Click Rule]]></category>
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		<category><![CDATA[website analytics]]></category>
		<category><![CDATA[website copy]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2366</guid>
		<description><![CDATA[Improve the user experience with your company's website and increase sales conversions by balancing the number of clicks and click quality.]]></description>
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		<title>Writing and SEO: Reinventing the Wheel</title>
		<link>http://www.searchperspective.com/2009/12/21/writing-and-seo-reinventing-the-wheel/</link>
		<comments>http://www.searchperspective.com/2009/12/21/writing-and-seo-reinventing-the-wheel/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 16:44:59 +0000</pubDate>
		<dc:creator>Cory Grassell</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[web site content]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2136</guid>
		<description><![CDATA[If you’re about to undertake a website rewrite or redesign, don’t reinvent the wheel when it comes to copywriting and search engine optimization. I’ve said it before, and I’ll say it again: The various departments within your company need to work together, coexist, cooperate (whatever you want to call it) by developing a content strategy [...]]]></description>
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		<title>Ring in the New Year With a Refreshed Website</title>
		<link>http://www.searchperspective.com/2009/12/17/company-resolution-2010-website-design/</link>
		<comments>http://www.searchperspective.com/2009/12/17/company-resolution-2010-website-design/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:30:49 +0000</pubDate>
		<dc:creator>Elise Georgeson</dc:creator>
				<category><![CDATA[Usability/Design]]></category>
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		<category><![CDATA[website analytics]]></category>
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		<guid isPermaLink="false">http://www.searchperspective.com/?p=2120</guid>
		<description><![CDATA[Your New Year's resolution for 2010 should be re-evaluating your company website for design, load time, SEO, images, online videos and copy.]]></description>
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		<title>What Email Marketing Usability Says About Brand Identity</title>
		<link>http://www.searchperspective.com/2009/11/25/what-email-marketing-usability-says-about-brand-identity/</link>
		<comments>http://www.searchperspective.com/2009/11/25/what-email-marketing-usability-says-about-brand-identity/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:00:12 +0000</pubDate>
		<dc:creator>Cory Grassell</dc:creator>
				<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[behavioral analysis]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Brand perception]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[Linking]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Usability testing]]></category>
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		<category><![CDATA[variable data]]></category>
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		<guid isPermaLink="false">http://www.searchperspective.com/?p=1904</guid>
		<description><![CDATA[Your email marketing also says much about your brand's identity. Here are 10 tips for creating an email marketing campaign that enhances the user experience with your brand.]]></description>
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		<title>Improve Website Usability With On-Site Search Box</title>
		<link>http://www.searchperspective.com/2009/11/19/improve-website-usability-with-on-site-search-box/</link>
		<comments>http://www.searchperspective.com/2009/11/19/improve-website-usability-with-on-site-search-box/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 17:00:00 +0000</pubDate>
		<dc:creator>Cory Grassell</dc:creator>
				<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[on-site search]]></category>
		<category><![CDATA[on-site search box]]></category>
		<category><![CDATA[on-site search engine]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[usability]]></category>
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		<guid isPermaLink="false">http://www.searchperspective.com/?p=1870</guid>
		<description><![CDATA[Incorporate an on-site search engine, or box, on your corporate or e-commerce website to narrow your visitors' searches even more, enhancing the user experience with your company or brand.]]></description>
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