Perhaps the most crucial time to pay attention to your website’s search engine rankings and traffic patterns is during a website redesign. If you depend on your website to gain new customers, maintain current customers or generate leads in any form (phone calls, form submission, in store visits, etc.) then maintaining or improving your website’s visibility and traffic during a website redesign is crucial.
Archive for Usability/Design
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SEO Essentials for Website Redesigns
Quinn Sheek
28Jan
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Bounce Rates May Factor into Search Engine Rankings
Terri Greene
Factors seem endless for search marketers trying to rank websites in search engine result pages. In a recent blogpost by Eric Enge he shed some light on the subject of bounce rates affecting search engine rankings. In other words, if you have a high bounce rate on your site, you could see lower rankings or if you have lower bounce rates, you could see ranking increases.
19Dec
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Google Announces Ability to Better Index Flash Sites
Kevin Marsh
Late Monday evening Google announced they have the ability to better index Flash websites. The ability was made possible by integrating Adobe’s Flash player technology with their Flash indexing algorithm.
Google users can expect to find more relevant and dynamic Web results in Search Engines that were previously undiscoverable by spiders due to their Flash nature.
Adobe has also indicated their technology was made available to Yahoo! as well.
For a more in depth perspective on the impact of crawled and indexed Flash pages, read Search Engine Land’s article here.
01Jul
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Branding Police Make a Difference
Andrew Doak
Keep your brand consistent. It seems like a simple philosophy. Your company has a brand (whether you realize it or not), your clients most definitely have a brand (which you may be creating for them as I type this), and all of our competitors have brands. Everyone has a brand; we get it. Using that brand appropriately causes all kinds of confusion. For this posting, I’ll concentrate on one area of your brand; your logo.
17Mar
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You’re Not Creative
Andrew Doak
I was having lunch with a colleague yesterday. We spoke about our respective families, changes at a previous employer where we both worked, and A/B Testing. A/B testing is the practice of (relating to website page performance) offering up varying samples against a control to evaluate user behavior. By altering language, action position, action size you can measure performance of a specific result as long as you have a significant user sample size. Let me tell you, we are a couple of “wild and crazy guys…”
07Mar
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Flash & SEO Do Not Mix
Andrew Doak
It has come to my attention that a new technology called “Flash” is capable of displaying information, not unlike HTML and the like. In fact, this “Flash” technology is embedded into the actual HTML to mimic the look of HTML, or one better, DHTML. It has fancy smooth edges, motion, sound (boy, do I love a lot of sound on my websites), and in some cases “Flash” can be used as a video player! My advice to everyone out there is keep an eye on this up-and-coming technology…
16Feb
