These 3 videos provide great examples of what it takes to make a video that can capture the attention of many and market your product in the process. As you look at each of these videos, you will notice they are all very different and invoke different emotions in order to capture the attention of their audience.
Archive for Video
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3 Great Examples of Viral Marketing Videos
TJ Dinsmoor
19Nov
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Video Opportunites on Wikipedia
Natalie Carlson
Five years ago, the thought of viewing a video on a website was similar to that of using a modem to access the Internet: painfully slow. Who didn’t have fears that an online video would cause a computer to freeze? Or, if the video played, who didn’t speculate about its poor quality or buffering in the middle?
Now, thanks to more bandwidth and better technology, videos are almost everyone online, from daytime TV on Yahoo!’s “Daytime in No Time” segment to clips of children’s shows on YouTube. And so the viral-video phenomenon continues to cross over to social platforms…
Read the full article…12Apr
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Online, Social and Mobile Help Satisfy March Madness
John Albers
It’s that time of the year again, as March Madness is in full swing. That means tournament brackets and non-stop consumption of college basketball through TV, computers and mobile phones. Regardless of where fans are, they want to stay informed of the latest scores and their favorite teams. As a Marquette alumnus, I will be watching closely this Thursday, as the Golden Eagles take on Washington.
Read the full article…16Mar
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Nielsen’s TV Ratings Will Measure Online Viewers
Jacob Ciha
The Internet earned its reputation of being the most-accountable media for advertising, based on the ability to measure ads, from views to sales conversions. It will become even more measurable next fall when Nielsen releases online television ratings as a complement to its regular TV ratings. The online ratings will be combined with its C3 ratings, which measure TV viewing and three days of DVR viewing. The company will measure viewership from 7,500 of the 12,000 households currently in its National People Meter Sample. Nielsen is in the process of installing Internet meters in those households (expected to be finished by August 2010).
Read the full article…28Jan
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Eight O’Clock Coffee Recruits New Facebook Users
Jacob Ciha
Recently, an article about Eight O’Clock Coffee and its Facebook video caught my eye, probably because we drink so much of the stuff around here. The brand has posted a “how-to” video about joining Facebook on its website geared towards customers who have yet to be members of the social network giant. As the Eight O’Clock spokesperson mentions in the video, sharing a cup of coffee and using Facebook share the characteristic of connecting with friends and family. The video is easy to follow as it goes through the steps of what Facebook is, how to join, adding friends, writing a status message, posting on walls, and…of course…how to become a fan of Eight O’Clock Coffee.
30Dec
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Benefits of Video Captions on YouTube and Google Video
Tara Daniels
Last week, YouTube and Google Video “upped the ante,” so to speak, on their captioning technologies. YouTube and Google Video will now use automatic speech recognition (ASR) combined with YouTube’s existing caption technology to create automatic captions within videos. Automatic captions (a.k.a. auto caps) benefit several groups, including the deaf, the hearing impaired, non-English speakers, Web searchers and video posters.
The benefit for the hearing impaired and non-English speakers is fairly obvious — people who would not otherwise understand the content of an online video are now able to read the spoken content via auto caps. But what are the implications of auto caps for online video search? Read the full article…
24Nov
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Does Your Online Video Marketing Attract or Alienate Consumers?
Nicholas Grohne
While online video viewership is at an all-time high, the amount of trust consumers hold for these videos may be a bit shaky. According to David Hallerman of eMarketer, it is important to keep two key concepts in mind when advertising online: video length and quality. As with any type of advertising, you must remember your target audience and key demographics for your ad to possess maximum potential and obtain the greatest reach. In other words, “choosing an appropriate amount of advertising for the content and its audience will be key.” For example, research suggests that younger viewers are more likely to engage in online video viewing. Read the full eMarketer article about online video marketing.
14Oct
