The Internet earned its reputation of being the most-accountable media for advertising, based on the ability to measure ads, from views to sales conversions. It will become even more measurable next fall when Nielsen releases online television ratings as a complement to its regular TV ratings. The online ratings will be combined with its C3 ratings, which measure TV viewing and three days of DVR viewing. The company will measure viewership from 7,500 of the 12,000 households currently in its National People Meter Sample. Nielsen is in the process of installing Internet meters in those households (expected to be finished by August 2010).
Read the full article…
Archive for Video
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Nielsen’s TV Ratings Will Measure Online Viewers
Jacob Ciha
28Jan
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Eight O’Clock Coffee Recruits New Facebook Users
Jacob Ciha
Recently, an article about Eight O’Clock Coffee and its Facebook video caught my eye, probably because we drink so much of the stuff around here. The brand has posted a “how-to” video about joining Facebook on its website geared towards customers who have yet to be members of the social network giant. As the Eight O’Clock spokesperson mentions in the video, sharing a cup of coffee and using Facebook share the characteristic of connecting with friends and family. The video is easy to follow as it goes through the steps of what Facebook is, how to join, adding friends, writing a status message, posting on walls, and…of course…how to become a fan of Eight O’Clock Coffee.
30Dec
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Benefits of Video Captions on YouTube and Google Video
Tara Daniels
Last week, YouTube and Google Video “upped the ante,” so to speak, on their captioning technologies. YouTube and Google Video will now use automatic speech recognition (ASR) combined with YouTube’s existing caption technology to create automatic captions within videos. Automatic captions (a.k.a. auto caps) benefit several groups, including the deaf, the hearing impaired, non-English speakers, Web searchers and video posters.
The benefit for the hearing impaired and non-English speakers is fairly obvious — people who would not otherwise understand the content of an online video are now able to read the spoken content via auto caps. But what are the implications of auto caps for online video search? Read the full article…
24Nov
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Does Your Online Video Marketing Attract or Alienate Consumers?
Nicholas Grohne
While online video viewership is at an all-time high, the amount of trust consumers hold for these videos may be a bit shaky. According to David Hallerman of eMarketer, it is important to keep two key concepts in mind when advertising online: video length and quality. As with any type of advertising, you must remember your target audience and key demographics for your ad to possess maximum potential and obtain the greatest reach. In other words, “choosing an appropriate amount of advertising for the content and its audience will be key.” For example, research suggests that younger viewers are more likely to engage in online video viewing. Read the full eMarketer article about online video marketing.
14Oct
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Digital Media: Marketing at the Consumer Watering Hole
Cory Grassell
Last week, I wrote a blog post about our annual local search study findings for 2009, conducted by TMPDM and its interactive division 15miles in partnership with comScore. This week, I report on the latest data from other analytics and market research firms. Their findings, which confirm what our local search study revealed, indicate that digital media usage — Internet search, online video and mobile — is on the rise. This is creating an upsurge in search marketing and a demand for digital agencies. Read the full article…
13Oct
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Everyone is Watching Online Video
LeAnn Hoksch
As marketers add online video to their advertising mix, we are seeing a substantial increase in online viewing.
A whopping 158 million U.S. Internet users — or 80% of the nation’s online population — watched online video in July, according to new data from comScore Video Metrix. A total of 21.4 billion videos were viewed during the month.
The duration of the average online video was 3.7 minutes, while the average online video viewer watched about 500 minutes of video, or 8.3 hours, according to the research company.
28Aug
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Online Video Is The Fastest-Growing Medium In The History Of The World
Jacob Ciha
Having gone from zero to mass market globally in three short years, online video is the fastest-growing media platform in history, according to a new report from social media research consultancy Trendstream and research firm Lightspeed.
29May
