Last week, I wrote a blog post about our annual local search study findings for 2009, conducted by TMPDM and its interactive division 15miles in partnership with comScore. This week, I report on the latest data from other analytics and market research firms. Their findings, which confirm what our local search study revealed, indicate that digital media usage — Internet search, online video and mobile — is on the rise. This is creating an upsurge in search marketing and a demand for digital agencies. Read the full article…
Archive for Video
As marketers add online video to their advertising mix, we are seeing a substantial increase in online viewing.
A whopping 158 million U.S. Internet users — or 80% of the nation’s online population — watched online video in July, according to new data from comScore Video Metrix. A total of 21.4 billion videos were viewed during the month.
The duration of the average online video was 3.7 minutes, while the average online video viewer watched about 500 minutes of video, or 8.3 hours, according to the research company.
Having gone from zero to mass market globally in three short years, online video is the fastest-growing media platform in history, according to a new report from social media research consultancy Trendstream and research firm Lightspeed.
With the emergence of social media in such a short amount of time, we can only expect the growth to continue. This growth will cause people to not only rethink marketing strategies from a business perspective, but also cause people to be more cautious of what they are putting out on the web about themselves from a personal perspective.
A video ad format has emerged from an Israeli company called Innovid. With this ne format, the ad integration doesn’t happen before the video, or next to the video, or at the bottom bar of the video: It happens inside the video! More specifically, it happens on top of the video but is layered in a way that renders three dimensions so an ad can be put on the wall in the background (or a product in the foreground).
The results are in and the verdict is that Americanâ€™s love for video online is spreading like wildfire. Monday, comScore released its November 2008 data showing U.S. online video consumption grew 34 percent compared to a year ago. That means 12.7 billion online videos were viewed in November.
Video distribution is growing dreadfully tedious as YouTube competitors appear and evolve. I was recently introduced to the website TubeMogul while attending SES Chicago.