Jon Legler
Google, SEM, SEO, Tools, Web Analytics
Spring is in the air, and Google is doing a little bit of cleaning up. Recently they announced an updated release of Google Analytics that is currently in Beta. This release includes a drastic change for the look and feel of the interface, as well as some hierarchical changes that allow for a deeper level of customization.
The main navigation bar has been updated, and now more closely mirrors what we have been seeing lately from Google in general. Other than things being named slightly differently, there is nothing too surprising here. To get to the big changes you have to dig a little bit deeper. Read the full article…
23Mar
Rebekah Thomas
Branding, POV, Ratings & Reviews, Social Media, Social Networking, Social Search Optimization, Web Analytics, facebook, online marketing
A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase a few years ago. We don’t really see those words anymore but the industry still buzzes about the power of engaging multiple media channels together and watching how they impact one another, which they absolutely do. Read the full article…
04Feb
Jon Legler
Behavioral Targeting, Tools, Web Analytics, online marketing
I attended two presentations last week that discussed tools that can be used to gain insight into how user behavior on landing pages can be tracked for optimization purposes; one by Dr. Tal Schwartz and another by Tim Ash. As a psychology major, any way that analyzing how a user behaves on site and using this for optimization purposes, is very interesting to me. They discussed various tools that allow you to analyze behavior using different means such as heat maps, conversion funnels, and form reporting.
Read the full article…
07Jun
Jamie LeRoy
POV, PR, Web Analytics
Are you tracking your consumers’ every online move? Chances are, probably not as well as you should be. You’re not alone. According to a BusinessWeek study, cited in Mike Flanagan’s latest Adotas article, “Building Blocks of Analytics,” only 38 percent of marketers claim to be confident of tracking the right metrics to measure marketing performance.
Read the full article…
24Mar
Terri Greene
Google, SEO, SERP, Usability/Design, Web Analytics
Factors seem endless for search marketers trying to rank websites in search engine result pages. In a recent blogpost by Eric Enge he shed some light on the subject of bounce rates affecting search engine rankings. In other words, if you have a high bounce rate on your site, you could see lower rankings or if you have lower bounce rates, you could see ranking increases.
Read the full article…
19Dec
Kevin Marsh
Google, Tools, Web Analytics, online marketing
Google strengthened its analytics services on June 24th by introducing a new Ad Planner service. The service provides media planners’ visibility into which Web sites are frequently visited by their target audience. Ad Planner provides information on a Web sites traffic and demographics, as well as more specific data such as age, gender, education, household income and even keywords used by visitors during searches.
Google’s efforts are targeted directly at media planners that otherwise might not have had access to Web analytics. Now that the primary roadblock to effective ad targeting has been removed, it is likely that Google will see increased revenue from coming from media planners at smaller agencies.
For eMarketer’s perspective on Google’s new Web analytics service click here.
For information directly from Google regarding their Ad Planner service click here.
30Jun
Jamie LeRoy
Web Analytics, online marketing
Interactive Marketing may be getting a facelift this year according to MediaPost’s “Metrics are the New Black” article. According to a recent Forrester Research Survey, interactive channels are expected to be more effective at “delivering on every marketing goal including selling products or services online, driving traffic to a Web site, generating leads and, most importantly, building relationships and loyalty.” The survey also shows that the biggest difference between online and traditional marketing is the availabilty of key performance metrics that are not as accessible offline. However, the tried and true click-through-rate (CTR) may be too simplistic already. Marketers are now focusing on evaluating higher-level metrics–customer engagement, time spent and interaction rates, overall brand sentiment, and true brand conversions on the Web.
Click here for full article
16Apr
