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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Web Analytics</title>
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		<title>Online Marketing Virtual Summit: Analyzing Behavior to Optimize Landing Pages</title>
		<link>http://www.searchperspective.com/2010/06/07/online-marketing-virtual-summit-analyzing-behavior-to-optimize-landing-pages/</link>
		<comments>http://www.searchperspective.com/2010/06/07/online-marketing-virtual-summit-analyzing-behavior-to-optimize-landing-pages/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:33:18 +0000</pubDate>
		<dc:creator>Jon Legler</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3560</guid>
		<description><![CDATA[I attended two presentations last week that discussed tools that can be used to gain insight into how user behavior on landing pages can be tracked for optimization purposes; one by Dr. Tal Schwartz and another by Tim Ash.  As a psychology major, any way that analyzing how a user behaves on site and using [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Mike Flanagan on the Building Blocks of Analytics</title>
		<link>http://www.searchperspective.com/2010/03/24/mike-flanagan-building-blocks-of-analytics-adotas-article/</link>
		<comments>http://www.searchperspective.com/2010/03/24/mike-flanagan-building-blocks-of-analytics-adotas-article/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 19:52:05 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[POV]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[campaign optimization]]></category>
		<category><![CDATA[campaign tracking]]></category>
		<category><![CDATA[click tracking]]></category>
		<category><![CDATA[click-to-call]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Key performance metrics]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Mike Flanagan]]></category>
		<category><![CDATA[offline tracking]]></category>
		<category><![CDATA[post-click tracking]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[success metrics]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2989</guid>
		<description><![CDATA[Mike Flanagan shows you exactly how to track leads in his lastest Adotas article, "Building Blocks of Analytics."]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bounce Rates May Factor into Search Engine Rankings</title>
		<link>http://www.searchperspective.com/2008/12/19/bounce-rates-may-factor-into-search-engine-rankings/</link>
		<comments>http://www.searchperspective.com/2008/12/19/bounce-rates-may-factor-into-search-engine-rankings/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 20:52:40 +0000</pubDate>
		<dc:creator>Terri Greene</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[bounce rates]]></category>
		<category><![CDATA[Eric Enge]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[SEO Black Hat]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/seo/bounce-rates-may-factor-into-search-engine-rankings/</guid>
		<description><![CDATA[Factors seem endless for search marketers trying to rank websites in search engine result pages. In a recent blogpost by Eric Enge he shed some light on the subject of bounce rates affecting search engine rankings. In other words, if you have a high bounce rate on your site, you could see lower rankings or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Strengthens Analytics Service</title>
		<link>http://www.searchperspective.com/2008/06/30/google-strengthens-analytics-service/</link>
		<comments>http://www.searchperspective.com/2008/06/30/google-strengthens-analytics-service/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 16:30:26 +0000</pubDate>
		<dc:creator>Kevin Marsh</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[ad planner]]></category>
		<category><![CDATA[emarketer]]></category>
		<category><![CDATA[GOOG]]></category>
		<category><![CDATA[google ad planner]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/tools/google-strengthens-analytics-service/</guid>
		<description><![CDATA[Google strengthened its analytics services on June 24th by introducing a new Ad Planner service.   The service provides media planners&#8217; visibility into which Web sites are frequently visited by their target audience.  Ad Planner provides information on a Web sites traffic and demographics, as well as more specific data such as age, gender, education, household [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Metrics Increasing in Importance</title>
		<link>http://www.searchperspective.com/2008/04/16/147/</link>
		<comments>http://www.searchperspective.com/2008/04/16/147/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 22:30:00 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[campaign tracking]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[Key performance metrics]]></category>
		<category><![CDATA[post-click tracking]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/web-analytics/147/</guid>
		<description><![CDATA[Interactive Marketing may be getting a facelift this year according to MediaPost&#8217;s &#8220;Metrics are the New Black&#8221; article. According to a recent Forrester Research Survey, interactive channels are expected to be more effective at &#8220;delivering on every marketing goal including selling products or services online, driving traffic to a Web site, generating leads and, most [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>SES NYC 2008: Ad Testing Research &amp; Findings</title>
		<link>http://www.searchperspective.com/2008/03/21/ses-nyc-2008-ad-testing-research-findings/</link>
		<comments>http://www.searchperspective.com/2008/03/21/ses-nyc-2008-ad-testing-research-findings/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 22:50:17 +0000</pubDate>
		<dc:creator>Morgan Kelly</dc:creator>
				<category><![CDATA[SES NYC 2008]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[post-click tracking]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[search engine strategies new york]]></category>
		<category><![CDATA[search engine strategies new york city]]></category>
		<category><![CDATA[ses new york]]></category>
		<category><![CDATA[ses nyc]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/web-analytics/ses-nyc-2008-ad-testing-research-findings/</guid>
		<description><![CDATA[“Connection between intent &#38; content” was the topic of discussion in a panel moderated by Steven Kaufman (SVP Media Director, Digitas) and included panelists Andrew Goodman (Principal, Page Zero Media), Bill Barnes (Co-Founder &#38; Executive Vice President, Enquiro Search Solutions Inc.), and Anton Konikoff (Founder and CEO, Acronym Media).
Bill Barnes defined this as the essence [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2008/03/21/ses-nyc-2008-ad-testing-research-findings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Provides Means for Industry Benchmarking</title>
		<link>http://www.searchperspective.com/2008/03/10/industry-news-march-310/</link>
		<comments>http://www.searchperspective.com/2008/03/10/industry-news-march-310/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 06:29:18 +0000</pubDate>
		<dc:creator>Kevin Marsh</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[GOOG]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[webiste performance]]></category>
		<category><![CDATA[website analytics]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/web-analytics/industry-news-march-310/</guid>
		<description><![CDATA[Google now offers a program for Google Analytics users to share their websites performance data.  The data is contributed anonymously on an opt-in basis.  It is then aggregated with data from contributors in the same industry creating an industry average.  This provides insight into how a user&#8217;s website performs against others in their industry or vertical.
Click here [...]]]></description>
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		<slash:comments>0</slash:comments>
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