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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Web Analytics</title>
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		<title>GOOGLE ANALYTICS GETS A FACELIFT</title>
		<link>http://www.searchperspective.com/2011/03/23/google-analytics-gets-a-facelift/</link>
		<comments>http://www.searchperspective.com/2011/03/23/google-analytics-gets-a-facelift/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 18:08:37 +0000</pubDate>
		<dc:creator>Jon Legler</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5533</guid>
		<description><![CDATA[Spring is in the air, and Google is doing a little bit of cleaning up. Recently they announced an updated release of Google Analytics that is currently in Beta. This release includes a drastic change for the look and feel of the interface, as well as some hierarchical changes that allow for a deeper level [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cross-Channel Marketing: Super Bowl and Beyond</title>
		<link>http://www.searchperspective.com/2011/02/04/cross-channel-marketing-super-bowl-and-beyond/</link>
		<comments>http://www.searchperspective.com/2011/02/04/cross-channel-marketing-super-bowl-and-beyond/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 16:22:39 +0000</pubDate>
		<dc:creator>Rebekah Thomas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social Search Optimization]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4943</guid>
		<description><![CDATA[A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase [...]]]></description>
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		<title>Online Marketing Virtual Summit: Analyzing Behavior to Optimize Landing Pages</title>
		<link>http://www.searchperspective.com/2010/06/07/online-marketing-virtual-summit-analyzing-behavior-to-optimize-landing-pages/</link>
		<comments>http://www.searchperspective.com/2010/06/07/online-marketing-virtual-summit-analyzing-behavior-to-optimize-landing-pages/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:33:18 +0000</pubDate>
		<dc:creator>Jon Legler</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3560</guid>
		<description><![CDATA[I attended two presentations last week that discussed tools that can be used to gain insight into how user behavior on landing pages can be tracked for optimization purposes; one by Dr. Tal Schwartz and another by Tim Ash.  As a psychology major, any way that analyzing how a user behaves on site and using [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Mike Flanagan on the Building Blocks of Analytics</title>
		<link>http://www.searchperspective.com/2010/03/24/mike-flanagan-building-blocks-of-analytics-adotas-article/</link>
		<comments>http://www.searchperspective.com/2010/03/24/mike-flanagan-building-blocks-of-analytics-adotas-article/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 19:52:05 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[POV]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[campaign optimization]]></category>
		<category><![CDATA[campaign tracking]]></category>
		<category><![CDATA[click tracking]]></category>
		<category><![CDATA[click-to-call]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Key performance metrics]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Mike Flanagan]]></category>
		<category><![CDATA[offline tracking]]></category>
		<category><![CDATA[post-click tracking]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[success metrics]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2989</guid>
		<description><![CDATA[Mike Flanagan shows you exactly how to track leads in his lastest Adotas article, "Building Blocks of Analytics."]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/03/24/mike-flanagan-building-blocks-of-analytics-adotas-article/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Bounce Rates May Factor into Search Engine Rankings</title>
		<link>http://www.searchperspective.com/2008/12/19/bounce-rates-may-factor-into-search-engine-rankings/</link>
		<comments>http://www.searchperspective.com/2008/12/19/bounce-rates-may-factor-into-search-engine-rankings/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 20:52:40 +0000</pubDate>
		<dc:creator>Terri Greene</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[bounce rates]]></category>
		<category><![CDATA[Eric Enge]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[SEO Black Hat]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/seo/bounce-rates-may-factor-into-search-engine-rankings/</guid>
		<description><![CDATA[Factors seem endless for search marketers trying to rank websites in search engine result pages. In a recent blogpost by Eric Enge he shed some light on the subject of bounce rates affecting search engine rankings. In other words, if you have a high bounce rate on your site, you could see lower rankings or [...]]]></description>
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		<title>Google Strengthens Analytics Service</title>
		<link>http://www.searchperspective.com/2008/06/30/google-strengthens-analytics-service/</link>
		<comments>http://www.searchperspective.com/2008/06/30/google-strengthens-analytics-service/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 16:30:26 +0000</pubDate>
		<dc:creator>Kevin Marsh</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[ad planner]]></category>
		<category><![CDATA[emarketer]]></category>
		<category><![CDATA[GOOG]]></category>
		<category><![CDATA[google ad planner]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine marketing]]></category>

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		<description><![CDATA[Google strengthened its analytics services on June 24th by introducing a new Ad Planner service.   The service provides media planners&#8217; visibility into which Web sites are frequently visited by their target audience.  Ad Planner provides information on a Web sites traffic and demographics, as well as more specific data such as age, gender, education, household [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Metrics Increasing in Importance</title>
		<link>http://www.searchperspective.com/2008/04/16/147/</link>
		<comments>http://www.searchperspective.com/2008/04/16/147/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 22:30:00 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[campaign tracking]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[Key performance metrics]]></category>
		<category><![CDATA[post-click tracking]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/web-analytics/147/</guid>
		<description><![CDATA[Interactive Marketing may be getting a facelift this year according to MediaPost&#8217;s &#8220;Metrics are the New Black&#8221; article. According to a recent Forrester Research Survey, interactive channels are expected to be more effective at &#8220;delivering on every marketing goal including selling products or services online, driving traffic to a Web site, generating leads and, most [...]]]></description>
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