“Connection between intent & content” was the topic of discussion in a panel moderated by Steven Kaufman (SVP Media Director, Digitas) and included panelists Andrew Goodman (Principal, Page Zero Media), Bill Barnes (Co-Founder & Executive Vice President, Enquiro Search Solutions Inc.), and Anton Konikoff (Founder and CEO, Acronym Media).
Archive for Web Analytics
-
SES NYC 2008: Ad Testing Research & Findings
Morgan Kelly
21Mar
-
Google Provides Means for Industry Benchmarking
Kevin Marsh
Google now offers a program for Google Analytics users to share their websites performance data. The data is contributed anonymously on an opt-in basis. It is then aggregated with data from contributors in the same industry creating an industry average. This provides insight into how a user’s website performs against others in their industry or vertical.
10Mar
-
Leveraging the SEM Platform
Kevin Marsh
The Internet has impacted business in a powerful way. With more information available to the consumer, product options, vendors, and on-demand interaction, the buyer has many options, and so does the seller. Any business can go global with just a few key strokes. But, selling via the Internet is more than just putting up a Web site. As a marketing platform, it poses a challenge for many businesses, whether they are start-ups or established. It is within this niche that professionals in Search Engine Marketing (SEM) firms provide expertise and leadership in leveraging the Internet as a marketing tool for both online and offline strategic initiatives.
Read the full article…27Feb
-
10 Winning Ways to Optimize Local Search
Gregg Stewart
Don’t get left out of local search results.
Local search is a subcategory of overall search that can give a big boost to your business whether you are a big brand national services advertiser in local markets or a local business looking to expand. Some analysts expect local search revenue to double this year and become even more critical when emerging mobile phone technology allows people to stand on the street corner and ask about a local pizza shop, FedEx or Kinko’s. Read the full article…
24Jul
-
A 6-Step Plan to Boost Conversions
Gregg Stewart
A guide for moving beyond bid-centric strategies and improving all elements of a performance-based program.
Search advertisers who are exercising their budgetary ad muscles on keyword bid management are fighting a challenging battle. While quality scoring implemented by the search engines has helped to level the playing field for search marketers large and small, the dependency on keywords to attract business is siphoning valuable dollars from overall ad budgets. It’s time to move beyond bid-centric strategies and look at ways to improve all elements of your performance-based programs, from sales lead generation through sales conversion.
Read the full article…29Jun
