Joanna J. Cheney
15miles, Personalization, White Paper
On February 8th, comScore released “The 2010 U.S. Digital Year in Review,” which provides an in depth view of the U.S. Digital Media landscape and uses their findings to provide insight into how effective marketers can succeed in 2011.
With the innovation and uplifting results of 2010, comScore chairman Gian Fulgoni expects good things to come in 2011, but cautions “marketers must have a sound understanding of the digital media landscape and how it is changing if they hope to capitalize on key trends that can drive their business into the future.”
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10Feb
Cory Grassell
15miles, POV, PR, White Paper, tmp directional marketing, tmpdm
With the buzz surrounding Google Instant lately, marketers and business owners are beginning to question this new feature’s impact on search results and their brands’ visibility within them. As the search landscape continues to push further into local markets, Google Instant definitely plays a role within the consumer’s quest for local-business information. From the use of long-tail keywords to continuously changing search results as you type, businesses must be aware of the benefits and risks associated with Google Instant.
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04Oct
Cory Grassell
Local, White Paper, local search study, tmp directional marketing, tmpdm, webinar
The results are in! TMP Directional Marketing, the largest local search agency, partnered with comScore for an annual local search study that looks at recent media usage trends. The objective of our extensive study was to monitor the shifts in consumer behavior and media selection within the framework of local search. Read the full article…
08Oct
