This week, Microsoft announced that a new adCenter quality score metric will be available soon, which will have the ability to be leveraged to optimize campaigns across the Bing and Yahoo Search Marketplace. Read the full article…
Archive for Yahoo
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Microsoft Announces Quality Score Metric
Liz Serafin
10Mar
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Benefits and Drawbacks of the Bing/Yahoo Search Alliance
Sherri Albus
On October 27th, Microsoft announced that after a year of negotiations and planning, the search alliance transition in the United States and Canada has been completed. This now means that all search advertisements on both Bing and Yahoo will be powered by Microsoft adCenter. Advertisers utilizing this network can now reach 163 million searchers in the United States and 15 million searchers in Canada through a single adCenter account. Read the full article…
08Nov
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The New Yahoo Interface… Changes to Entertain?
Lindsay Martin
Although Yahoo’s search share continues to decline, the engine launched a new interface last week as an attempt to differentiate users’ experience.
“This new product for search allows users to be entertained, to be productive and stay informed,” explains Shashi Seth, senior-VP of search for Yahoo. The focus is on a streamlined process with a visually appealing pane highlighting information for entertainment and trending news-related searches.
15Oct
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Bing-Yahoo Transition Update… Good For Google?
Valerie Schlosser
An article released by SearchEngineLand.com early this morning poses an interesting question. While many of us have been pondering which between Bing and Yahoo would be the greater benefactor of the merger, few of us seem to have considered the hidden third option – Google.
A study conducted by Efficient Frontier shows overall Search spend up 19% over last year, with continued growth expected into Q4. From Q2 2010 to Q3 2010, Google’s share of that spend rose from 75.8% to 77.9%.
Bing is also showing increases in spend and traffic, but as those of us who have been transitioning our Yahoo accounts en-masse over to Bing will tell you, that data may be skewed.
See “Google The ‘Early Winner’ in Ads after Bing-Yahoo Integration” for the full article.
12Oct
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Why You Can’t Just Mirror Your Google Campaign
Sherri Albus
As the MicroHoo merger draws near, Yahoo and Bing have gained US Search share from May to June according to ComScore. Google advertisers wishing to capitalize on (or not miss out on) this opportunity are undoubtedly preparing their MicroHoo campaigns for this merger, which may be as soon as mid-August. Those unfamiliar with AdCenter may be tempted to simply mirror their Google campaigns, but they may run into some unforeseen obstacles. Read the full article…
13Aug
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The Bing/Yahoo! Search Alliance Update
Rebekah Thomas
In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization and account update activity ensued in order to allow Bing to naturally and smoothly pick up the search traffic (both paid and organic). Read the full article…
04Aug
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Yahoo! Search Assist in Near Real-Time
Andrea Loar
Yahoo! has recently enhanced their search assist product to “provide near real-time suggestions as you type your query” according to the Yahoo! Search Blog. The enhancement should help to provide “fresher” suggestions for your search powered by their new suggestion algorithm recently launched.
09Jul
