As the MicroHoo merger draws near, Yahoo and Bing have gained US Search share from May to June according to ComScore. Google advertisers wishing to capitalize on (or not miss out on) this opportunity are undoubtedly preparing their MicroHoo campaigns for this merger, which may be as soon as mid-August. Those unfamiliar with AdCenter may be tempted to simply mirror their Google campaigns, but they may run into some unforeseen obstacles. Read the full article…
Archive for Yahoo
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Why You Can’t Just Mirror Your Google Campaign
Sherri Albus
13Aug
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The Bing/Yahoo! Search Alliance Update
Rebekah Thomas
In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization and account update activity ensued in order to allow Bing to naturally and smoothly pick up the search traffic (both paid and organic). Read the full article…
04Aug
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Yahoo! Search Assist in Near Real-Time
Andrea Loar
Yahoo! has recently enhanced their search assist product to “provide near real-time suggestions as you type your query” according to the Yahoo! Search Blog. The enhancement should help to provide “fresher” suggestions for your search powered by their new suggestion algorithm recently launched.
09Jul
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Searching for Something to Eat?
Andrea Loar
Yahoo can get you one step closer to that delicious cheeseburger (or veggie burger!) you have been craving. They have recently rolled out a feature that allows users to search for a specific menu item instead of restaurant–especially helpful during times when you can’t figure out where you should go to get something to eat (a situation I am very familiar with).
30Apr
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Yahoo Search Update
Terri Greene
On April 29th, Yahoo announced a new search index and algorithm update. This update will affect crawling and ranking algorithm patterns within the next couple of days. This update may cause some ranking changes and page shuffling while in progress. The update is expected to complete within the next few days. The last major Yahoo update occurred on March 11th.
For more information, refer to the official announcement from Yahoo.
30Apr
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Microhoo and SEM: What Does it Mean?
Jon Legler
Microsoft and Yahoo gained approval from the US Department of Justice and the European Commission last week to move forward with integrating their two search engines into one. They have set a goal for completion late 2010 or early 2011. The two companies believe that this alliance will enable them to more effectively take on search giant Google. According to Hitwise, in January Google held 63.91% of search volume; Yahoo and Bing held 10.80% and 9.23% respectively. So they will have their work cut out for them.
26Feb
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Microhoo Hullabaloo
Tara Daniels
It is officially happening. Microsoft and Yahoo! just received clearance from the powers that be (i.e. the U.S. Department of Justice and European Commission) to begin implementing their search deal within the next few days.
Read the full article…19Feb
