Yahoo! Search Marketing Blog announced that your search ads will now be automatically displayed on iPhone and Android mobile phones. “Yes,” Yahoo! said, “this is an automatic opt in for all advertisers.” For more information, read the full article about iPhone and Android mobile devices and Yahoo! search ads.
Archive for Yahoo
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iPhone/Android Mobile Devices Receiving Yahoo! Search Ads
Jacob Ciha
01Oct
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Yahoo! Launches New Search Format
Kyle Lewis
Right around the time the Bing/Yahoo! merger was announced, Yahoo! claimed they were never a part of the search game, even if nobody believed this claim.
Yahoo! just launched its new search format. On the left column, you can filter results or refine your search by related concepts. More prominent placement for Search Pad and an expansion of Search Assist are also featured. Yahoo! also claims it has improved image and video search, and speed and performance are also better across the board.
Read the full article…23Sep
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Yahoo! Rolls Out New Ad Campaign: “It’s You”
Erin Oechsner
To accompany the new search format, Yahoo! also reintroduced its brand this week with a new slogan: “It’s You!”
The company is trying to promote itself as not only a search engine, but an online organizational tool. They’re spending $100M over the next fifteen months to get this message across to the public. The campaign will stress what Yahoo! considers its competitive strength: offering services to manage personal matters, like sharing photos and exchanging e-mails, as well as to stay informed and engaged when big news happens.
Read the full article…22Sep
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Dear Google, We’re Changing SEO. Sincerely, Bing-Yahoo!
Cory Grassell
Just when you had a grasp on search engine optimization, reports are that the impending Microsoft-Yahoo! partnership could shake things up. Why? Because Bing differs from Google and Yahoo! in the way it ranks pages and presents search results. This is causing online marketers to keep a close watch on SEO in time for the Bing-Yahoo! merger in 2010. At that time, Yahoo! “will make the switch to Bing’s organic search results in the third quarter of next year, and then fold in Bing’s paid search results soon after,” reported AdAge.com.
Read the full article…08Sep
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Bing and Yahoo! making a run for Google Market Share
LeAnn Hoksch
Microsoft (Bing) and Yahoo! have made a 10 year deal that will combine their search expertise to account for approximately 28 percent of search share, following right behind the leading Google which accounts for 65 percent of the US search share.
Stephanie Hobbs addresses potential road blocks that both businesses & searchers will face due to this partnership.
- Local businesses will need to consider how they can optimize their content for both engines.
- Making decisions about where to place internet advertisements and sponsored keywords will become more complicated
- Consumers may decide to visit multiple engines before buying.
25Aug
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comScore Reports Bing’s Usage Increase
Cory Grassell
The numbers aren’t staggering, but they could be an indication of things to come. In a recent comScore search report released August 2009, Microsoft’s search engine increased in U.S. Internet search traffic and market share, while Google and Yahoo! declined slightly. This influx of search traffic comes on the heels of Microsoft’s launch and branding campaign for its new search engine, Bing. Earlier this summer, Microsoft revamped its underperforming Windows Live search engine with a new name, look and functionality to better compete against rival Google. Read the full article…
19Aug
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What does the Microsoft/Yahoo deal mean for SEO?
Kyle Lewis
Paid advertising has been the talking point of most articles that you find on the Microsoft Yahoo deal but you don’t see a lot of talk about the impact that it could have on SEO.
17Aug
