It appears as though Yellowbook will be the first US YP publisher to launch efforts into the group buying market when they launch “Weforia” next month. This new endeavor will be tested in three markets: Phoenix, Boston and Ft. Myers, with expansion expected, assuming success. The daily deals will appear on their own sites, as well as in conjunction with Yellowbook.com and via Yellowbook’s mobile application. So far, sales teams have generated a lot of interest from businesses, and there does not appear to be any shortage of deals.
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Archive for Yellow Pages
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Yellowbook to Launch Daily Deal Site
Nicholas Grohne
26Aug
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Sensis Illustrates Strength Behind Multi-Platform Advertising Model
Carrie Tobiason
Need support for the value of utilizing a multi-platform advertising model including Print Yellow Pages, Internet Yellow Pages, Search Engine Marketing, and Social Media?
As part of a unique marketing campaign to prove the value of Print Yellow Pages advertising, Australian Yellow Pages provider Sensis opened a new pizzeria, the Hidden Restaurant, in Melbourne Australia with the goal of tracking business leads. Utilizing flyers, a Facebook page and website, they prompted consumers to find the business by “just looking us up the way you would any other business” from April 12th to the 25th 2010 and the pizzas would be free. Read the full article…
05May
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TMP Directional Marketing Wins YPA Industry Excellence Award
Jamie LeRoy
We’re in the midst of the YPA Conference, set to conclude on Tuesday. This year’s theme, “Transformers,” centers around changes in the Yellow Pages industry. We all know that print Yellow Pages are declining, which calls for a need to transform. I’m not going to take the glass-half-empty approach. Instead, let’s take a look at some of the prominent figures attending this year’s conference for examples of successfull transformations.
Read the full article…19Apr
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Yellow Pages Group Acquires Canpages
Tara Daniels
On Tuesday, Yellow Pages Group Canada (YPG) announced that it has struck a deal with Canpages, one of Canada’s top Yellow Pages and Internet Yellow Pages publishers. YPG will acquire Canpages for roughly C$225 million in hopes of harnessing Canpages’ established user base and technology to accelerate YPG’s transition to digital.
Read the full article…01Apr
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Yellow Pages Association Conference 2010
Cory Grassell
Boasting a resurgence in trade shows, exhibitions and conferences in 2010, Las Vegas (Paris Hotel & Casino, specifically) is hosting this year’s annual Yellow Pages Association (YPA) Conference, where you can find TMP Directional Marketing on April 19–20. The theme of this year’s conference is “Transformers,” which is little about Michael Bay’s famous robot movies and more about the transformations occurring in the Yellow Pages industry.
Read the full article…01Apr
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YPA Study Reveals Many Consumers Still Prefer Print Yellow Pages
Michael Solms
We are all aware of the Internet’s effect on traditional media. Consumer usage has shifted online and so have advertising dollars, giving support to the adage, “Where the consumer goes, advertisers are sure to follow.” And as the media landscape shifted online over the last decade, many industry experts proclaimed the death of print Yellow Pages (PYP).
Read the full article…25Mar
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Yellow Pages Group Purchases 411.ca
Gloribel Kees
Yellow Pages Group (YPG) and Local Search Corp. announced last Tuesday that YPG has purchased the 411.ca brand and domain names and acquired an ownership interest in 411 Local Search Corp. Read the full article…
01Mar
