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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Yellow Pages</title>
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		<title>YP.com is Connecting Local Search to a Higher Purpose</title>
		<link>http://www.searchperspective.com/2010/09/29/yp-com-is-connecting-local-search-to-a-higher-purpose/</link>
		<comments>http://www.searchperspective.com/2010/09/29/yp-com-is-connecting-local-search-to-a-higher-purpose/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 17:26:26 +0000</pubDate>
		<dc:creator>TJ Dinsmoor</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Inernet yellow pages]]></category>
		<category><![CDATA[Local online search]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[YP.com]]></category>
		<category><![CDATA[YP.com Ad Campaign]]></category>
		<category><![CDATA[YP.com Commercial]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4139</guid>
		<description><![CDATA[YP.com's recent campaign connects local search to a higher purpose, one filled with emotions that come with finding the exact thing users search for.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Print Yellow Pages Distribution Obstacles are a Plenty</title>
		<link>http://www.searchperspective.com/2010/09/20/print-yellow-pages-distribution-obstacles-are-a-plenty/</link>
		<comments>http://www.searchperspective.com/2010/09/20/print-yellow-pages-distribution-obstacles-are-a-plenty/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 16:24:42 +0000</pubDate>
		<dc:creator>Natalie Carlson</dc:creator>
				<category><![CDATA[POV]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[directories]]></category>
		<category><![CDATA[DMS]]></category>
		<category><![CDATA[Kelsey]]></category>
		<category><![CDATA[Opt-out]]></category>
		<category><![CDATA[phone book]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[publisher]]></category>
		<category><![CDATA[white pages]]></category>
		<category><![CDATA[YPA]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4080</guid>
		<description><![CDATA[Last week, the Yellow Pages Association announced their plans to launch an updated, central website at www.yellowpagesoptout.com in early 2011. With the current directory opt-out rates at less than 1%, according to YPA’s 2010 member survey, it will be interesting to see if the central website increases national opt-out rates in 2011.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/09/20/print-yellow-pages-distribution-obstacles-are-a-plenty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yellowbook to Launch Daily Deal Site</title>
		<link>http://www.searchperspective.com/2010/08/26/yellowbook-to-launch-daily-deal-site/</link>
		<comments>http://www.searchperspective.com/2010/08/26/yellowbook-to-launch-daily-deal-site/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:42:48 +0000</pubDate>
		<dc:creator>Nicholas Grohne</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[group buying]]></category>
		<category><![CDATA[weforia]]></category>
		<category><![CDATA[Yellowbook]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3952</guid>
		<description><![CDATA[It appears as though Yellowbook will be the first US YP publisher to launch efforts into the group buying market when they launch “Weforia” next month.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/08/26/yellowbook-to-launch-daily-deal-site/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sensis Illustrates Strength Behind Multi-Platform Advertising Model</title>
		<link>http://www.searchperspective.com/2010/05/05/sensis-illustrates-strength-behind-multi-platform-advertising-model/</link>
		<comments>http://www.searchperspective.com/2010/05/05/sensis-illustrates-strength-behind-multi-platform-advertising-model/#comments</comments>
		<pubDate>Wed, 05 May 2010 20:17:35 +0000</pubDate>
		<dc:creator>Carrie Tobiason</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Yellow Pages Association]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3339</guid>
		<description><![CDATA[By deploying a guerilla marketing campaign aimed at getting consumers to find a secret pizza destination, Sensis illustrates how consumers utilize multiple sources when conducting a local business search.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/05/05/sensis-illustrates-strength-behind-multi-platform-advertising-model/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>TMP Directional Marketing Wins YPA Industry Excellence Award</title>
		<link>http://www.searchperspective.com/2010/04/19/tmp-directional-marketing-wins-industry-excellence-award-yellow-pages-association-conference-2010-transformers/</link>
		<comments>http://www.searchperspective.com/2010/04/19/tmp-directional-marketing-wins-industry-excellence-award-yellow-pages-association-conference-2010-transformers/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 19:28:50 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[tmp directional marketing]]></category>
		<category><![CDATA[tmpdm]]></category>
		<category><![CDATA[15miles]]></category>
		<category><![CDATA[AT&T Advertising solutions]]></category>
		<category><![CDATA[BIA]]></category>
		<category><![CDATA[BIA/Kelsey]]></category>
		<category><![CDATA[idearc]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[Kelsey]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[SuperMedia LLC]]></category>
		<category><![CDATA[Transformers]]></category>
		<category><![CDATA[Yellow Pages Association]]></category>
		<category><![CDATA[Yellow Pages Association Conference]]></category>
		<category><![CDATA[yellow pages industry]]></category>
		<category><![CDATA[YP.com]]></category>
		<category><![CDATA[YPA]]></category>
		<category><![CDATA[YPA Conference]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3209</guid>
		<description><![CDATA[Check out the big "transformers" at the YPA Conference 2010. ]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/04/19/tmp-directional-marketing-wins-industry-excellence-award-yellow-pages-association-conference-2010-transformers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yellow Pages Group Acquires Canpages</title>
		<link>http://www.searchperspective.com/2010/04/01/yellow-pages-group-acquires-canpages/</link>
		<comments>http://www.searchperspective.com/2010/04/01/yellow-pages-group-acquires-canpages/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 18:19:01 +0000</pubDate>
		<dc:creator>Tara Daniels</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[411.ca]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Canpages]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[iyps]]></category>
		<category><![CDATA[local business information]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[Yellow Pages Group]]></category>
		<category><![CDATA[Yellow Pages Group Canada]]></category>
		<category><![CDATA[YPG]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3104</guid>
		<description><![CDATA[On Tuesday, Yellow Pages Group Canada (YPG) announced a deal with Canpages, just one month after YPG's acquisition of the other major IYP in Canada: 411.ca.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/04/01/yellow-pages-group-acquires-canpages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yellow Pages Association Conference 2010</title>
		<link>http://www.searchperspective.com/2010/04/01/yellow-pages-association-conference-2010-transformers/</link>
		<comments>http://www.searchperspective.com/2010/04/01/yellow-pages-association-conference-2010-transformers/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:10:10 +0000</pubDate>
		<dc:creator>Cory Grassell</dc:creator>
				<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[tmp directional marketing]]></category>
		<category><![CDATA[tmpdm]]></category>
		<category><![CDATA[Industry Excellence Awards]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[iyps]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[Michael Bay]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[Transformers]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3109</guid>
		<description><![CDATA[Network with TMP Directional Marketing at the Yellow Pages Associatin (YPA) Conference 2010, themed "Transformers."]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/04/01/yellow-pages-association-conference-2010-transformers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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