We are all aware of the Internet’s effect on traditional media. Consumer usage has shifted online and so have advertising dollars, giving support to the adage, “Where the consumer goes, advertisers are sure to follow.” And as the media landscape shifted online over the last decade, many industry experts proclaimed the death of print Yellow Pages (PYP).
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Archive for Yellow Pages
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YPA Study Reveals Many Consumers Still Prefer Print Yellow Pages
Michael Solms
25Mar
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Yellow Pages Group Purchases 411.ca
Gloribel Kees
Yellow Pages Group (YPG) and Local Search Corp. announced last Tuesday that YPG has purchased the 411.ca brand and domain names and acquired an ownership interest in 411 Local Search Corp. Read the full article…
01Mar
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Yellow Pages Opt-in Legislation Introduced in California
Carrie Tobiason
Bay-area senator Leland Yee (D-San Francisco) recently introduced a bill known as SB 920 that would reverse a current law requiring telephone companies to automatically deliver White Pages to California homes. In an effort to cut paper waste and save energy, the new legislation would require telephone companies to get consent from customers before delivering White Pages directories to their homes. Yee argues that phone books have become obsolete and wasteful.
Read the full article…04Feb
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R.H. Donnelley Officially Becomes Dex One Corporation
Jill Jansen
Not long ago, Idearc announced it had emerged from bankruptcy as the newly restructured, SuperMedia Inc. R.H. Donnelley announced yesterday that it, too, has successfully exited from Chapter 11 bankruptcy protection under the new name, Dex One Corporation (it will begin trading on the New York Stock exchange under the ticker “DEXO”). The reorganization plan allows the former R.H. Donnelley Corp. to reduce its $12.4 billion debt by $6.4 billion. Read the full article…
02Feb
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Idearc is now SuperMedia
Nicholas Grohne
Idearc recently announced its new name, SuperMedia, to begin the new year. After a well-publicized bankruptcy filing, SuperMedia is looking to start 2010 off on the right foot. CEO Scott Klein stated, “Our new name symbolizes the rebirth of our company, and, along with it, the ability to continue to deliver innovative ways that will change the way in which we help match buyers with sellers.” It also offers more consistency with its most popular brands: SuperYellowpages, Superpages.com, and SuperpagesDirect.
Read the full article…07Jan
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Making Over the Yellow Pages on the Internet
Carrie Tobiason
There is no doubt that 2009 was a challenging year for the Yellow Pages industry. This year, we witnessed two of the largest Yellow Pages publishing companies file for bankruptcy, R. H. Donnelley and Idearc. Many people saw this as the beginning of the end, but, as 2010 approaches, both Yellow Pages publishers are emerging from bankruptcy with new business models in tow, models that rely heavily on incorporating online and digital platforms with their search offerings.
Read the full article…22Dec
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The Pay-per-Call Explosion in 2010
Tara Daniels
It’s no secret that advertising budgets are shrinking, and the pressure is intensifying for marketers to find cost-effective ways to drive leads for their companies. Many marketers are finding that performance-based advertising is a great way to ensure advertising dollars are spent only when consumers take action on their ads, resulting in a more-effective ROI. One form of performance-based advertising that is receiving quite a bit of hype recently is pay-per-call advertising.
Read the full article…17Dec
