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Archive for Yellow Pages

  1. R.H. Donnelley Officially Becomes Dex One Corporation

    Jill Jansen

    Not long ago, Idearc announced it had emerged from bankruptcy as the newly restructured, SuperMedia Inc. R.H. Donnelley announced yesterday that it, too, has successfully exited from Chapter 11 bankruptcy protection under the new name, Dex One Corporation (it will begin trading on the New York Stock exchange under the ticker “DEXO”). The reorganization plan allows the former R.H. Donnelley Corp. to reduce its $12.4 billion debt by $6.4 billion. Read the full article…

    No Perspectives

    02Feb

  2. Idearc is now SuperMedia

    Nicholas Grohne

    Idearc recently announced its new name, SuperMedia, to begin the new year. After a well-publicized bankruptcy filing, SuperMedia is looking to start 2010 off on the right foot. CEO Scott Klein stated, “Our new name symbolizes the rebirth of our company, and, along with it, the ability to continue to deliver innovative ways that will change the way in which we help match buyers with sellers.” It also offers more consistency with its most popular brands: SuperYellowpages, Superpages.com, and SuperpagesDirect.
    Read the full article…

    No Perspectives

    07Jan

  3. Making Over the Yellow Pages on the Internet

    Carrie Tobiason

    There is no doubt that 2009 was a challenging year for the Yellow Pages industry. This year, we witnessed two of the largest Yellow Pages publishing companies file for bankruptcy, R. H. Donnelley and Idearc. Many people saw this as the beginning of the end, but, as 2010 approaches, both Yellow Pages publishers are emerging from bankruptcy with new business models in tow, models that rely heavily on incorporating online and digital platforms with their search offerings.
    Read the full article…

    No Perspectives

    22Dec

  4. The Pay-per-Call Explosion in 2010

    Tara Daniels

    It’s no secret that advertising budgets are shrinking, and the pressure is intensifying for marketers to find cost-effective ways to drive leads for their companies. Many marketers are finding that performance-based advertising is a great way to ensure advertising dollars are spent only when consumers take action on their ads, resulting in a more-effective ROI. One form of performance-based advertising that is receiving quite a bit of hype recently is pay-per-call advertising.
    Read the full article…

    No Perspectives

    17Dec

  5. The Continued Need for Internet Yellow Pages Placement

    John Albers

    Need a business’ telephone number or address but don’t have a print telephone book handy? No problem. Welcome to the Internet Yellow Pages (IYP). With the perpetual advancement and availability of online and mobile resources, local searchers can now get the information they need in seconds. The good news is that IYP remain in a position to satisfy that need.

    Read the full article…

    No Perspectives

    14Dec

  6. Online Coupons Drive Need for Smartphones

    Natalie Carlson

    When my Yellowbook phone directory was recently delivered, I was delighted to see it’s a more compact version than in previous years (almost like a portable “companion” or take-along “mini” directory). The shrinking size of phone books is due, in part, to the loss in ad revenue (but they fit much better in my cupboard now); however, I was surprised to see the coupon section missing this year.

    As someone who loves a deal, I automatically flip to the coupon pages and clip the worthy coupons (mainly for restaurants I plan to visit in the future) every time I receive a phone book. Unlike most coupons that expire within a few weeks, phone book coupons are free and valid for an entire year, and I don’t have to purchase an Entertainment coupon book. Read the full article…

    No Perspectives

    02Dec

  7. Yellow Pages Directory Opt-Out Options Give Consumers a Choice

    Jill Jansen

    If you are like me, every day you walk into your apartment building and see a stack of unused phone books piled up on the lobby floor. Eventually, some of these books will be picked up and used by residents of my building, but there are also a handful of books that will remain in their packaging, ultimately getting thrown out or recycled. While studies show print Yellow Pages usage is continuing to decline and Internet Yellow Pages usage continues to rise, it is not a surprise that some publishers in the industry have created plans that now leave the choice up to the consumer as to whether or not they would like to receive a Yellow Pages directory. Read the full article…

    No Perspectives

    23Nov