Need a business’ telephone number or address but don’t have a print telephone book handy? No problem. Welcome to the Internet Yellow Pages (IYP). With the perpetual advancement and availability of online and mobile resources, local searchers can now get the information they need in seconds. The good news is that IYP remain in a position to satisfy that need.
Archive for Yellow Pages
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The Continued Need for Internet Yellow Pages Placement
John Albers
14Dec
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Online Coupons Drive Need for Smartphones
Natalie Carlson
When my Yellowbook phone directory was recently delivered, I was delighted to see it’s a more compact version than in previous years (almost like a portable “companion” or take-along “mini” directory). The shrinking size of phone books is due, in part, to the loss in ad revenue (but they fit much better in my cupboard now); however, I was surprised to see the coupon section missing this year.
As someone who loves a deal, I automatically flip to the coupon pages and clip the worthy coupons (mainly for restaurants I plan to visit in the future) every time I receive a phone book. Unlike most coupons that expire within a few weeks, phone book coupons are free and valid for an entire year, and I don’t have to purchase an Entertainment coupon book. Read the full article…
02Dec
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Yellow Pages Directory Opt-Out Options Give Consumers a Choice
Jill Jansen
If you are like me, every day you walk into your apartment building and see a stack of unused phone books piled up on the lobby floor. Eventually, some of these books will be picked up and used by residents of my building, but there are also a handful of books that will remain in their packaging, ultimately getting thrown out or recycled. While studies show print Yellow Pages usage is continuing to decline and Internet Yellow Pages usage continues to rise, it is not a surprise that some publishers in the industry have created plans that now leave the choice up to the consumer as to whether or not they would like to receive a Yellow Pages directory. Read the full article…
23Nov
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Yellow Pages Are the Most-Trusted Local Search Source
Gloribel Kees
Not surprising, the Internet continues to grow, while print Yellow Pages usage continues to decline. According to our annual local search study, search engines are the most-referenced source by consumers searching for local business information, while print Yellow Pages are the second-most-referenced source. Not only does our study show that print Yellow Pages are still the second-most-used source, a recent study by Forrester shows that print Yellow Pages are the most trusted source. Read the full article…
17Nov
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Print Yellow Pages’ Environmental Impact
Michael Kust
In today’s socially responsible world, consumers and businesses are paying more attention to the impact they have on the environment. Print media is specifically being examined as to whether or not advertisers’ messages can be conveyed on a more environment-friendly medium. I had a chance to investigate the process of creating a Print Yellow Pages directory a little further and the impact Yellow Pages have on the environment. Read the full article…
11Nov
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Yellow Pages Association and Association of Directory Marketing Close to Merger
Carrie Tobiason
Talks of a merger agreement between the Yellow Pages Association (YPA) and Association of Directory Marketing (ADM) have been in works for quite some time, and the merger is now coming closer to a reality. Two weeks ago, board members from both organizations gave unanimous approval to merge the two organizations. With the board members’ approval, the merger now moves toward a vote from each organizations’ members. Members are expected to reach a vote by the end of November, and a merger seems all but imminent. The newly formed organization would become effective in January 2010. Read the full article…
05Nov
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Gregg Stewart Blogs About TMPDM’s Local Search Study
Cory Grassell
Gregg Stewart, president of TMP Directional Marketing’s interactive division 15miles, recently blogged about the release of our annual local search study for 2009. You can find Stewart’s recent post on Search Engine Watch, where he is a regular contributor for topics related to search engine marketing. In this post, Gregg highlights:
- The decline, but anticipated sustainability of print directory usage.
- The growth of Internet Yellow Pages.
- Emerging trends of mobile search, social media, and user-generated ratings and reviews.
- The increase in Google Maps usage.
02Nov
