I posted a survey yesterday as an attempt to identify 1) the most used location based applications (i.e. Google Maps, Groupon, Foursquare, Yelp, etc.) on mobile devices and 2) new mobile applications that I had not experimented with yet. However, the outcome was overwhelmingly that no one app serves all needs. Users access location based applications for a myriad of reasons with the most popular being searching for venues, “checking in” to let their social network know what they’re up to, and finding specials/deals/offers/coupons. The results from my brief survey show that users are accessing multiple applications depending on their purpose. This presents a challenge for marketers as it further signifies the need for a diversified mobile marketing program but automation & management has not yet caught up with the market.
Archive for Yelp
-
No Location Based App Fits All Needs – Market Accordingly
Greg Crum
17Mar
-
Gregg Stewart on ClickZ: Yelp’s Growing Pains
Cory Grassell
Consumer-generated ratings and reviews are shaping purchase decisions worldwide. But if you asked business owners if they like consumers posting their thoughts and opinions about brands online, most would probaby say, “No.” That’s because they have no control over what is made public. At the click of a mouse, a company’s credibility or solid reputation can be questioned, as consumers relay poor experiences in the form of negative reviews. And with the Internet, these reviews are more far reaching and impactful than traditional word-of-mouth advertising.
Read the full article…08Apr
-
Mobile Madness: Google’s Near Me Now Versus Yelp
Gloribel Kees
March Madness is coming to an end, with the final four teams declared over the weekend. Only a weekend remains to determine the tournament winner. It is no surprise that mobile users everywhere have been turning to their devices as a quick and convenient way to stay updated with the scores. Countless applications are available to fulfill every user’s needs, and two that seem to be in great competition are Google’s Near Me Now and Yelp’s mobile application.
Read the full article…29Mar
-
DexKnows.com Partners With Yelp for Consumer Reviews
Michael Kust
This week, the Dex One Corporation announced it will integrate consumer-business reviews from Yelp, with listings on Internet Yellow Pages site DexKnows.com. It appears that Dex One is attempting to give DexKnows users more reasons to use the site for finding relevant local business information. Reviews from Yelp will help fill gaps in content on Dex’ site, as well as complement reviews posted by DexKnows users.
Read the full article…05Mar
-
Just How Important are Consumer Reviews?
LeAnn Hoksch
The opinion of others, especially family and friends, is very important when making a decision. It’s just human nature. The same is true for consumers when searching for local businesses, products or services online. In fact, the importance of online reviews for consumers has been increasing over the past few years. According to the 2009 TMPDM/comScore Local Search Usage Study, 57 percent of consumers consider reviews important in their buying decisions, up from 52 percent in 2007.
Read the full article…04Mar
-
Will Yelp Become One of the Great Internet Brands?
Erin Oechsner
Not only did Yelp turn down a $550 million acquisition deal from Google, but it also said no to a $700-million deal from Microsoft. What gives?
Read the full article…09Feb
-
Google/Yelp Deal Collapses
Jacob Ciha
As you may have already heard, Google has been in talks to buy the local reviews website, Yelp. These negotiations show that Google wants a bigger piece of the Local Search game and Yelp is now a formidable player. However, negotiations have gone south. On Sunday, December 20th, TechCrunch reported that Yelp walked away from the deal and speculated that another buyer – Apple or Microsoft – offered something better. On Monday, December 21st, the New York Times reported that it was Google who walked away because of a lack of transparency from Yelp. It seems that Yelp tried bluffing Google by saying that there was another buyer, when there wasn’t one, in an attempt to drive up Google’s offer. Google called their bluff and now it appears that the deal is dead. I guess neither side will have a new partnership to toast in the New Year.
23Dec
